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animals changing through a door

Too good to be true? USF study reveals leaders who change too fast are viewed as less authentic

If change happens too quickly, skepticism may arise, and employees are likely to believe it’s too good to be true, according to a paper published in the Academy of Management Journal.

October 6, 2025Business News, Research and Innovation

hurricane effects

USF expands risk management program as demand and impact grow, especially during hurricane season - USF News

To meet growing demand, The Baldwin Group School of Risk Management and Insurance expanded beyond its original Sarasota-Manatee location, allowing students to major in risk management and insurance on all three campuses.

October 6, 2025Business News

Don Phillips Promo Graphic

Surf's up: Tampa Bay entrepreneur builds ‘epic’ consumer-centric brand

Don Phillips, founder of Woodie's Wash Shack, is known for transforming the ordinary into the unforgettable. Learn how his retro, surfer-themed car washes became one of the highest rated businesses in the region.

October 6, 2025Business News, Entrepreneurship, Events

mckibbon hospitality cooperative learning program

USF deepens partnership with McKibbon Hospitality - TBBJ

Participating students will work with leaders of Tampa-based hotels in McKibbon’s portfolio and with its corporate office for two semesters. Students rotate through different departments and properties and are mentored on how to shape their future career paths.

October 3, 2025Business News

3DE college and career summit

3DE Schools program expanding in Tampa Bay area - St. Pete Catalyst

The initiative connects high school students with national and local businesses. One of its key initiatives is 3DE, an instructional model that allows high school students to interact with the business community.

October 3, 2025Entrepreneurship

moez limayem

Moez Limayem named the sole finalist for University of South Florida president - USF News

Limayem was the Lynn Pippenger Dean of the Muma College of Business at USF for 10 years prior to becoming UNF’s president in 2022.

September 30, 2025Business News

tampa bay inno award winner

USF is well represented among Tampa Bay Innovation Award winners - USF Research and Innovation

USF-related companies and nonprofits are among the 23 recipients of Tampa Bay Inno Awards at a ceremony hosted by the Tampa Bay Business Journal on November 18.

September 29, 2025Research and Innovation

pitch night for fintech X accelerator

Startup founders pitch their fintech solutions to close out Accelerator program - USF St. Petersburg

The pitch event was part of the fourth FinTech|X Accelerator program, a partnership between the USF Muma College of Business and Tampa Bay Wave, that assists high-potential startups through mentoring, pitch coaching and investor introductions.

September 29, 2025Business News

usf campus

USF’s sport and entertainment program reaches its highest global ranking - Oracle

The program landed in the No. 2 spot in the world and No. 1 in Florida this September in the 2025 SportBusiness Postgraduate Rankings, which surveys faculty and alumni from each program to compare curriculum and partnerships.

September 28, 2025Events

employees getting food

Yes, food perks at work do motivate employees - Inc.

New research says offering your frontline workers perks like food or work-sponsored outings actually motivates them more than gym vouchers or, surprisingly, health benefits.

September 26, 2025Research and Innovation

employees gathered around food

Free meals motivate frontline workers more than gym perks - The University Network

Published in the Journal of Marketing Research, the study examined how different company-sponsored wellness benefits impact customer-facing employees.

September 25, 2025Research and Innovation

house

Best real estate and housing markets in the U.S. - Our Weekly

Martina Schmidt, a professor at USF St. Petersburg, says inflation has impacted housing prices and since COVID, inflation has driven up construction costs and increased interest rates, making home ownership less affordable.

September 25, 2025Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.