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Article image of woman mentoring a student

Ten ways alumni can engage with the Nault Center for Entrepreneurship

Want to give back to USF? Here are 10 cost-free ways Nault Center alumni can engage — from mentoring to networking and beyond.

June 10, 2025Business News, Entrepreneurship

muma logo image

New USF study reveals why consumers continue to be deceived by fake online reviews - Science Magazine

In an age where digital interactions dominate consumer decision-making, the trustworthiness of online reviews has become a critical concern for both researchers and the general public.

June 5, 2025Research and Innovation

graphic showing someone writing a fake review

From trust to doubt: Why fake online reviews still fool consumers

The research investigates a key question: Are consumers naturally skeptical of online reviews, or do they tend to believe them? The answer lies in what psychologists call a “truth bias.”

June 4, 2025Business News, Research and Innovation

image of expedia logo on a phone

How do online travel agents like Expedia and Booking.com work? - Marketplace

Online travel agents are to analog travel agents what Amazon is to department stores: you can get similar stuff, but the former leverages technology to scale up.

May 26, 2025Business News, Research and Innovation

reggie johnson

USF football's Reggie Johnson named a 2025 McLendon Scholar - USF Athletics

Johnson, who is enrolled in the Vinik Sport & Entertainment Management program within the Muma College of Business, was one of 11 student-athletes nationwide to earn a postgraduate scholarship from the McLendon Foundation.

May 23, 2025Business News, Honors and Awards

Shubham Jaglan

The 'Tiger Woods of India' will compete for USF one last time - MSN

While Shubham Jaglan knows he's not escaping the "India's Tiger Woods" moniker any time soon, this week he simply wants to be known as a USF senior as he plays for the Bulls for the final time.

May 22, 2025Business News

fintech accelerator speaker on stage

How the FinTech|X Accelerator is reshaping the future of finance and technology in Tampa Bay - USF St. Petersburg

Approaching its fourth year, the Fintech|X Accelerator has drawn startup founders from across the United States and around the world who have gone on to generate millions in revenue while creating hundreds of jobs.

May 20, 2025Business News

speakers on the panel discussion

AMP conference hosts panel on history behind Tampa Bay's rise as a sports destination - USF Athletics

The panel "Mega-events and the Making of a Sports Destination: Leadership, Community, and the Business of Hosting" featured three of the pioneers and icons of the sports events business.

May 20, 2025Business News, Events

student looking at his phone

Unibuddy launches AI tool to boost student engagement - The Pie

USF's Muma College of Business reported over 30 staff hours saved per month, with a 59% click-to-conversation rate and over a third of chats in Assistant resulting in referrals to student ambassador conversations.

May 16, 2025Business News

woman looking at a label

Why 'healthy' food labels fool even savvy shoppers - Archynewsy

Boasting about specific nutrients is one way companies can mislead while still being honest. Touting the lack of a nutrient, like gluten, doesn’t necessarily mean a product is good for you. "Those buzzwords get us, and those words change over time," said Dipayan Biswas, a USF marketing professor.

May 15, 2025Research and Innovation

semi-trucks in a parking lot

Long-haul truckers worry about trade war - Bay News 9

The U.S. trade war has caused shipping to come to a near standstill at ports along the West Coast. Its affects will have a ripple effect across multiple industries. USF's Supply Chain Innovation Lab director explains the impact of the tariff wars on long-haul truckers.

May 14, 2025Business News, Research and Innovation

brianna paulich award

Innovation in Online Design and Teaching Award highlights creative faculty approaches - USF Innovative Education

Brianna JeeWon Paulich, an associate professor in the School of Marketing and Innovation, was honored for her work alongside learning designer Chad Garcia for the Marketing Research course.

May 6, 2025Honors and Awards

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.