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Falling for “fake” phishing: USF study finds smarter way to train employees to thwart phishing scams
A new study in MIS Quarterly finds that sending employees who fall for simulated phishing emails into an on-the-spot training module can be counterproductive. Researchers recommend a broader approach.
November 3, 2025Business News, Research and Innovation
Don’t wait for perfect: A USF student’s advice on pitching big ideas
USF student Jackson Poyner shares practical, confidence-boosting advice for fellow Bulls ready to pitch their ideas.
October 27, 2025Entrepreneurship, Spotlights
From gummy gains to startup success: USF students power up with HUSTLE
What do pre-workout gummies, shoe charms and investor pitch rooms have in common? A select group of USF students found out firsthand through a high-impact program designed to turn bold ideas into real businesses.
October 22, 2025Business News, Entrepreneurship
Moez Limayem unanimously selected by USF Board of Trustees as the university’s next president - USF News
Limayem currently serves as president of the University of North Florida and was the Lynn Pippenger Dean of the Muma College of Business at USF for 10 years. His appointment is subject to confirmation by the Florida Board of Governors, which oversees the State University System.
October 21, 2025Business News
White Castle launching new ‘Castle of Tomorrow’ restaurant - Newsweek
Dipayan Biswas, professor of marketing, said incorporating tech into the dining experience as White Castle has done is a time-tested means of boosting profits.
October 20, 2025Research and Innovation
They moved to Florida for USF – now they’re the 2025 Family of the Year - USF News
The Vazquezes have been named University of South Florida’s 2025 Family of the Year for their support, pride and commitment to student success. Their two oldest, Francisco and Enzo, are students in the Muma College of Business.
October 16, 2025Business News, Honors and Awards
USF students gain hands-on experience through Genspiration Foundation and Tampa Bay EDC Internship - USF World
Finance major Diego Pardo and business analytics and information systems major Emma Scuderi are each working on initiatives that directly connect to their academic and career goals.
October 15, 2025Business News, Honors and Awards
USF, Florida High Tech Corridor expand innovation footprint through partnership with the ARK Innovation Center - USF News
Collaborating with the ARK Innovation Center will create a new avenue for startups and entrepreneurs to connect and collaborate with the university’s research and innovation expertise as well as its talent pipeline.
October 15, 2025Business News, Entrepreneurship, Research and Innovation
Leaders can face ‘authenticity penalty’ if they react too quickly to feedback - HR Drive
When leaders shift their behavior too soon, employees may see it as “too good to be true.” Instead, employees want to see gradual, natural change that occurs due to their thoughts being heard and processed.
October 15, 2025Research and Innovation
USF presidential finalist Limayem speaks about experience, politics ahead of confirmation - WUSF
Moez Limayem is currently the president at the University of North Florida. Before that, he served as dean of the USF Muma College of Business for a decade.
October 14, 2025Events
USF marketing professor explains the enduring pumpkin spice craze - Tampa Bay's Morning Blend
Carol Osborne explains the enduring pumpkin spice craze, from why consumers love it to its endless product extensions and lasting seasonal appeal.
October 13, 2025Research and Innovation
USF St. Petersburg chancellor Christian Hardigree takes reigns at Texas A&M-Victoria - WUSF
During her 3½ years at USF St. Petersburg, Hardigree increased enrollment by 26 percent, expanded research and introduced new academic programs.
October 13, 2025Events