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kyle kelly and jacqueline benavides at graduation

From classmates to soulmates: Three years, two degrees and one happily ever after

Jacqueline Benavides and Kyle Kelly met in 2022, the first year the online DBA program was offered at USF. The program gave them a path toward academic growth and, unexpectedly, toward each other.

June 30, 2025Business News, Spotlights

High school students sit and watch a lecture

USF's Bulls Startup Camp challenges teens to think like founders

Twenty-eight high schoolers got a head start on their future careers last week at USF’s Bulls Startup Summer Camp, where they built real business ideas, toured local companies and pitched to a panel of judges.

June 30, 2025Business News, Entrepreneurship, Events

students in the hospitality experience camp

High schoolers get behind-the-scenes look at hospitality careers at USF Wyndham summer camp

The summer program was an immersive, hands-on introduction to careers in hospitality, tourism and culinary arts. Students explored hotel operations, customer service, event planning and more.

June 23, 2025Business News

graphic welcoming Munir Mandviwalla

Design science researcher appointed director of USF’s School of Information Systems

Munir Mandviwalla, an accomplished professor, scholar, and inventor with over three decades in the information systems discipline, will also serve as a Muma Distinguished Research Fellow.

June 23, 2025Business News

students in hawaii

Honors students explore sustainability and culture on study away trip to Hawaii - USF St. Petersburg

Ten USF students recently returned from an unforgettable educational trip to Hawaii's Big Island, where they hiked lava fields, made chocolate from freshly harvested cacao pods and learned about environmental restoration in a cloud forest.

June 20, 2025Business News

image of lydia hanks director announcement

New director appointed to lead USF's hospitality, tourism, and sport management programs

Lydia Hanks is an accomplished scholar with over a decade of progressive academic leadership and a strong track-record of extensive industry engagement.

June 16, 2025Business News

Tony Giarratana

Transforming Music City one story at a time - USF Alumni Association

USF alumnus Tony Giarratana (Finance, ’80) has breathed new life into downtown Nashville's cityscape. Since establishing Giarratana, LLC in 1986, he has played a significant role in making Music City what it is today.

June 13, 2025Spotlights

someone reviewing online reviews

Why do consumers fall for fake online reviews? - Consumer Affairs

A new study found that many consumers tend to fall for fake online reviews as a result of "truth bias." Researchers hope study findings help more consumers be vigilant when browsing online.

June 12, 2025Business News, Research and Innovation

image of carpooling app

USF graduate launches carpooling app for students - FOX13 News

The app, named Ridely, targets students that are already driving to and from campus at specific times. Drivers can pick up more than one passenger, whether it's a small group or individual students nearby.

June 11, 2025Business News, Entrepreneurship

Article image of woman mentoring a student

Ten ways alumni can engage with the Nault Center for Entrepreneurship

Want to give back to USF? Here are 10 cost-free ways Nault Center alumni can engage — from mentoring to networking and beyond.

June 10, 2025Business News, Entrepreneurship

graphic of stars and a hand

Why do fake online reviews keep fooling us? Study reveals a 'truth bias' - Phys.org

Despite growing awareness of fake online reviews, a new University of South Florida study finds that consumers still overwhelmingly trust what they read—even when they shouldn't.

June 5, 2025Research and Innovation

muma logo image

New USF study reveals why consumers continue to be deceived by fake online reviews - Science Magazine

In an age where digital interactions dominate consumer decision-making, the trustworthiness of online reviews has become a critical concern for both researchers and the general public.

June 5, 2025Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.