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USF students place second in financial planning case competition
The competition, part of the 2026 Future Advisors Conference, gave personal financial planning students an opportunity to apply both technical and client‑facing skills in a realistic advisory setting.
February 11, 2026Honors and Awards
Hotel guests embrace AI convenience — but still want a human touch, USF study finds - EurekAlert!
While smart voice AI is popular for routine, 24/7 tasks, guests overwhelmingly prefer human concierges for emotionally meaningful or complex requests.
February 9, 2026Research and Innovation
Mastry’s taps USF partnership for new St. Pete Pilsner - TBN
Mastry's Brewing Co. partnered with USF's Brewing Arts program to create St. Pete Pilsner, a crisp pilsner featuring a student-designed label highlighting USF, St. Petersburg and the art of brewing.
February 9, 2026Research and Innovation
Why the retirement of USF's Irene Hurst matters to Tampa Bay’s business community - TBBJ
After 41 years in business education, Irene Hurst retired last month from the USF Muma College of Business. Most recently, she served as the director of operations for the Center for Analytics and Creativity.
February 9, 2026Honors and Awards
High-touch or high-tech: Industry pros love AI concierges, but hotel guests crave a human connection, USF study finds
The study is one of the first to examine both perspectives, from both industry practitioners and hotel guests, on advanced conversational AI systems in lodging.
February 9, 2026Business News, Research and Innovation
Sports betting explodes into multibillion-dollar industry since legalization - Fox-13
In Florida, legal betting is limited to Hard Rock's app, while illegal betting likely far exceeds legal wagers. Experts warn gambling addiction and risky betting habits are major concerns.
February 8, 2026Research and Innovation
USF study: Firms choose build or buy for talent - Mirage
Talent strategy follows pressure: Stable, well-resourced firms tend to grow talent internally, while firms facing volatile workloads are more likely to hire from the outside.
February 6, 2026Entrepreneurship, Research and Innovation
USF study: Firms choose build or buy for talent - Tampa Today
Stable, well-resourced firms tend to grow talent internally, while firms facing volatile workloads are more likely to hire from the outside. The USF study provides practical insights for human resources leaders, emphasizing that talent strategy should align with both long-term goals and immediate operational pressures.
February 6, 2026Entrepreneurship, Research and Innovation
Best metal credit cards - WalletHub
Loran Jarrett, associate professor of instruction in the School of Marketing and Innovation, shares tips on having a metal credit card and advice on applying for one.
February 5, 2026Research and Innovation
USF study: firms 'build' or 'buy' talent based on resources, demand - EurekAlert!
Firms flush with resources tend to develop talent internally while younger firms, facing unpredictable workloads, will hire from the outside to fill their talent gap.
February 5, 2026Entrepreneurship, Research and Innovation
Ricoh champions future sales leaders through sponsorship of USF’s “Selling with the Bulls” - Ricoh USA
The two‑day competition challenges students in four core areas of modern selling—networking, prospecting, discovery, and sales meetings—while giving them the opportunity to engage with leading employers, faculty experts, and sales practitioners.
February 5, 2026Events
A winning strategy: USF’s Vinik team scores top-shelf finish in statewide NHL innovation competition
The statewide competition was created to inspire university and college students to develop scalable and impactful solutions that foster the growth of hockey throughout Florida.
February 4, 2026Business News, Honors and Awards