As artificial intelligence becomes an everyday tool for checking information and weighing decisions, asking AI for a second opinion can seem harmless. But new research suggests doing so may subtly change the way a human professional sees—and treats—you.
A study published in Computers in Human Behavior found that professional advisors were less motivated to work with clients who also consulted an AI advisor than with clients who sought advice from another person. Advisors also felt more offended when clients turned to AI.
Mauricio Palmeira
The research was co-authored by Mauricio Palmeira, professor of marketing at the University of South Florida, and Gerri Spassova of the Monash Business School.
Across four studies, the researchers found that the reaction appears to stem partly from how professionals view AI relative to their own expertise. Advisors may see AI as substantially inferior, so being placed in the same advisory category can feel like a sign that their expertise is being undervalued.
That response persisted even when clients used AI simply to gather background information or complement—not replace—professional advice. AI use also influenced perceptions of clients themselves, who could be seen as less competent or warm.
The findings point to an overlooked consequence of bringing AI into professional decision-making: Even a quick fact-check or second opinion can affect the human relationships clients continue to depend on.
Authors: Gerri Spassova, Monash University; Mauricio Palmeira, University of South Florida.