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New theory maps how emotional online content shapes everyday decisions, says USF researcher
The Tripartite Reactions to Emotions theory gives researchers, platform designers, marketers, and policymakers a shared language in the digital age and a roadmap for understanding how emotional content spreads influence online.
July 17, 2026Business News, Research and Innovation
Consumers associate sustainability with human care, not artificial intelligence
As companies race to use artificial intelligence in product development, new research shows consumers may penalize AI-designed products on one of the marketplace's most important attributes: sustainability.
July 10, 2026Business News, Research and Innovation
Premiums will skyrocket by 2035; Discounts not enough for wind mit, studies say - Insurance Journal
A new USF study that examined over 20 years of data from Florida's Citizens Property Insurance Corp. reveals that premium discount incentives are not enough to prompt widespread adoption of hurricane mitigation measures.
July 8, 2026Research and Innovation
Uneven adoption: Insurance pricing and household climate resilience - Brookings Institution
A new USF study provides evidence that insurance pricing shapes households' decisions to invest in making their homes more resilient to extreme-weather damage.
July 6, 2026Business News, Research and Innovation
How Gen Z in Florida is navigating a weaker labor market in the age of AI - WUSF
The state's unemployment is outpacing the national average. The candidate pool is flooded with graduates seeking similar work. And artificial intelligence (AI) is changing the game for employers and job seekers alike.
July 2, 2026Research and Innovation
In times of crisis: New USF research reveals whether being a political outsider helps or hurts
Whether an institutional outsider sinks or swims in a crisis isn't about who they are, but about the conditions they face. New research examines how political outsiders responded to the 2020 pandemic and 2008 financial crisis.
July 2, 2026Business News, Entrepreneurship, Research and Innovation
Homes lose value near cell towers - Children's Health Defense
Rob Brown, KellyLee McFrederick and Sandra Brown, Ph.D. are all three guests for this EMR and wireless discussion, hosted by Miriam Eckenfels.
July 1, 2026Research and Innovation
What is a budget? - WalletHub
Patricia Gaukel, Kerkering Barbario Faculty Teaching Fellow in the Lynn Pippenger School of Accountancy, explains the benefits of a budget and shares tips on creating and sticking to a budget.
June 24, 2026Research and Innovation
Are Black entrepreneurs leveraging AI as a game changer? New survey to reveal AI adoption rates in Tampa Bay - Power Broker News
A groundbreaking research initiative in Tampa Bay will help determine if artificial intelligence, often considered a great equalizer, is mitigating racial and economic gaps or widening entrepreneurial divides.
June 16, 2026Entrepreneurship, Research and Innovation
Iran peace deal won’t drop prices just yet, expert says - Fox 35 Orlando
Robert Hooker, director at the Monica Wooden Center for Supply Chain Management & Sustainability, discusses when consumers will see prices drop after the Iran War peace agreement.
June 16, 2026Research and Innovation
Best credit cards for international travel - WalletHub
Muhittin Cavusoglu, a faculty member in the School of Hospitality and Sport Management, shares his expertise on the best credit cards for international travel.
June 15, 2026Research and Innovation
What is a budget? - WalletHub
A budget shows you how much cash is coming into your household each month and each year, where it's going, and whether it's supporting your near-term and long-term goals.
June 15, 2026Research and Innovation