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Dezhi Yin, lead author and professor at the University of South Florida Muma College of Business.

USF researchers develop new framework for understanding how emotions shape behavior online - EurekAlert

Tripartite Reactions to Emotions theory explains how emotional posts and reviews influence perceptions of products, judgments of their authors and readers’ own feelings

August 11, 2026Research and Innovation

USF researchers are developing an AI-powered wearable that detects risky movement patterns and delivers real-time feedback to reduce ACL injury risk. [Photo by Ryan Rossy, USF Health]

USF researchers develop AI system that predicts ACL injuries before they happen - USF Health

USF researchers are developing an AI-powered wearable that uses machine learning and real-time feedback to help identify risky movements and reduce the risk of ACL injuries before they occur.

August 11, 2026Research and Innovation

Dr. Kiran Garimella to Present Blockchain Governance Research at AMCIS 2026

KoreInside chief scientist to present blockchain governance research at AMCIS 2026 - USA Today

An academic paper has been selected for presentation and publication at the 2026 Americas Conference on Information Systems, one of the world’s premier academic conferences.

August 6, 2026Research and Innovation

University of South Florida: A Preeminent Research University

USF students expand global security perspectives at the University of Cambridge - USF World

More than 4,400 miles and 750 years separate the University of South Florida and Cambridge University, but this summer a group of global security students from USF blended in seamlessly with the learning community at this iconic institution.

August 5, 2026Research and Innovation

Danh Nguyen

Student projects take center stage at summer research symposium - USF Research

From advancing infection prevention and improving food distribution operations to increasing access to preventive health care, the projects demonstrate the power of undergraduate research to address pressing societal challenges.

July 30, 2026Business News, Research and Innovation

elora bracelet

Drink-spiking defense: New bracelet aims to expose drugs with a drop of your cocktail - Fox News

Sensor-equipped bracelets and pendants detect benzodiazepines and send live location to a safety network.

July 28, 2026Entrepreneurship, Research and Innovation

The Economics of Everyday Things

The Economics of Everyday Things podcast

Before Kerry Myers taught forensic accounting at the University of South Florida, he was fighting white-collar crime, fraud, and money laundering as a special agent with the FBI.

July 27, 2026Research and Innovation

elora bracelet

USF student creates jewelry sensor to detect drink-spiking drugs - Fox-13 News

A University of South Florida graduate student is developing a wearable sensor to detect drink-spiking drugs at social venues. The sensor is designed to look like everyday jewelry and alerts users through a smartphone app if drugs are detected.

July 21, 2026Entrepreneurship, Research and Innovation

photo of person in silhouette thinking about social media

New theory maps how emotional online content shapes everyday decisions, says USF researcher

The Tripartite Reactions to Emotions theory gives researchers, platform designers, marketers, and policymakers a shared language in the digital age and a roadmap for understanding how emotional content spreads influence online.

July 17, 2026Business News, Research and Innovation

University of South Florida: A Preeminent Research University

Consumers perceive AI-designed products as less sustainable than human-designed alternatives - EurekAlert!

New research identifies perceived "genuine care" as the psychological mechanism driving lower sustainability ratings for AI-designed products.

July 13, 2026Research and Innovation

graphic of person having two choices: human or ai

Consumers associate sustainability with human care, not artificial intelligence

As companies race to use artificial intelligence in product development, new research shows consumers may penalize AI-designed products on one of the marketplace's most important attributes: sustainability.

July 10, 2026Business News, Research and Innovation

home on an insurance policy paper

Premiums will skyrocket by 2035; Discounts not enough for wind mit, studies say - Insurance Journal

A new USF study that examined over 20 years of data from Florida's Citizens Property Insurance Corp. reveals that premium discount incentives are not enough to prompt widespread adoption of hurricane mitigation measures.

July 8, 2026Research and Innovation

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