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USF study reveals chatbots with empathy can worsen customer reactions
The findings suggest that customers hold different expectations for humans and artificial intelligence, particularly around emotional awareness. Making chatbots more humanlike is not always the right strategy.
April 20, 2026Business News, Research and Innovation
Young entrepreneurs bring big ideas to USF’s Entrepalooza 2026
Students across Hillsborough County took innovation to the next level at Entrepalooza 2026, turning ideas into real-world business pitches and products.
April 1, 2026Business News, Entrepreneurship, Events, Research and Innovation
Door A: Why now is the right time to BUILD talent - World at Work
New skills and competencies seem to be cropping up every day, and your organization needs to tap into them to remain competitive. Is a “building talent” approach — as opposed to “buying” — sustainable for your business today? A new USF study examines the factors.
March 31, 2026Entrepreneurship, Research and Innovation
The algorithm can't say welcome: Why hospitality still needs a human face - Hospitalitynet
Industry research shows 70% of hotels report guests still prefer human interaction for check-in and complex requests, despite AI efficiency gains.
March 30, 2026Research and Innovation
USF BOT to add two degree programs, including a bachelor's in fintech - The Crow's Nest
The BOT committee presented the Muma College of Business’s proposal for a bachelor’s degree in fintech, or financial technology, to be implemented this fall. The master’s fintech program was introduced in fall 2025.
March 11, 2026Research and Innovation
USF Future of Food Think Tank: One year in—growing a movement and converting projects into impact - USF Research
Sowing Strategic Stories is a new pilot project with Tingting Zhang and the Novel Approaches to Agriculture working group. The initiative pairs USF master’s business students with local farms and food system providers.
March 10, 2026Research and Innovation
Your guide to qualifying for a caregiver tax credit - Patient Power
Luke Richardson, associate professor of instruction in accounting, shares tips on eligibility rules, required documentation, and tips to maximize benefits under the caregiver tax credit.
March 9, 2026Research and Innovation
Supply chain issues that could be felt during the conflict in the Middle East - Yahoo! News
Iran has closed the Strait of Hormuz, a crucial waterway, where 20% of the world’s oil supply passes. Now oil prices are spiking, but could this war with Iran hit your wallet in more ways than one? USF supply chain expert Seckin Ozkul weighs in.
March 8, 2026Research and Innovation
Supply chain expert weighs in on the impacts you could feel during the conflict in the Middle East - Tampa Bay 28
Tampa Bay 28 anchor Paul LaGrone speaks with USF supply Chain expert Seckin Ozkul about dangerous waters, delaying shipments, pinching everything from gas prices to fertilizer for food.
March 5, 2026Research and Innovation
Fans value ethics over innovation at AI hologram concerts, new USF study finds - EurekAlert!
Hologram AI concert experiences may look futuristic, with their computer-generated 3D illusions of dead artists performing on stage. But research shows their success depends on something very human: ethics, trust and emotional connection.
March 3, 2026Research and Innovation
Best airline credit cards - WalletHub
Muhittin Cavusoglu, assistant professor in the School of Hospitality and Sport Management, explains when it makes sense for frequent and casual fliers to get an airline credit card.
March 2, 2026Research and Innovation
Reviving legends: Fans value ethics over innovation at hologram concerts, says USF study
New research from the University of South Florida reveals the success of hologram AI concert experiences featuring past artists relies on something very human: ethics, trust, and emotional connection.
February 27, 2026Business News, Research and Innovation