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illustration showing the days of the week and a waiter

Why do people tip less on the weekends? - Wall Street Journal

A USF study finds that when restaurant patrons spend money elsewhere, they cut back on their gratuities.

May 9, 2026Research and Innovation

the chop shop

Bradenton butchers see rise in bulk meat sales amid price hikes - Spectrum News

USF marketing professor Dipayan Biswas says there are several reasons for the increase in bulk meat purchases.

May 9, 2026Research and Innovation

executive education

Business schools need cash. Some are counting on executive education - Bloomberg

For the business schools that offer it, executive education—which typically comprises short courses on narrow subjects that don’t lead to a graduate degree—can be a source of much-needed cash.

May 8, 2026Research and Innovation

graphic of a boxing ring with the number 10 having beaten the word ten

Why “10” beats “Ten” in winning consumer trust

When it comes to numbers, how you write them can shape what people believe.

Research and Innovation

person using a laptop and holding a coffee

Can generative AI elevate hospitality without eroding the human touch?

Hotels, restaurants and destinations are experimenting with generative AI, from automated marketing copy to personalized travel recommendations. But in an industry built on human connection, the stakes are high.

Research and Innovation

graphic of items that depict the different aspects of financial disclosure

Complex disclosures can backfire, even for sophisticated investors

Simplifying financial disclosures may do more than improve clarity. It could prevent a ripple effect of strategic inattention that weakens decision-making across entire markets.

Research and Innovation

Stressed & Overwhelmed

Stressed and Overwhelmed?

Five tips on how to preserve your mental health

Research and Innovation

illustrated face with mental issues overlayed

Decoding the Pressure

How researchers are using AI to detect burnout from classrooms to boardrooms.

Research and Innovation

blue robot with a smile

When an empathetic chatbot can make things worse

After a service failure, customers expect empathy. When a human employee understands a customer’s frustration and shows they share that feeling, it can calm tensions and rebuild trust. But new research suggests that when a chatbot tries the same tactic, it can backfire.

Research and Innovation

assorted cosmetics

Does it matter where you get a free sample? Yes, and the effects last

Free samples are everywhere, from grocery aisles to mailboxes to online sign-ups. But does it matter how you get one?

Research and Innovation

Quelling Burnout

Quelling Burnout

The “quiet quitting” term began to make its way across social media early on in the pandemic, with some bragging, while others warned of, the act of doing the bare minimum requirements of the job. While the work was still getting done, much of the extra, unpaid labor was not.

Research and Innovation

graphic of people moving up and down stairs while being watched

Going the [Extra] Mile

The “quiet quitting” term began to make its way across social media early on in the pandemic, with some bragging, while others warned of, the act of doing the bare minimum requirements of the job. While the work was still getting done, much of the extra, unpaid labor was not.

Research and Innovation

About Business News

Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.