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Reviving legends: Fans value ethics over innovation at hologram concerts, says USF study
New research from the University of South Florida reveals the success of hologram AI concert experiences featuring past artists relies on something very human: ethics, trust, and emotional connection.
February 27, 2026Business News, Research and Innovation

The 2026 State of the Region finds affordability is still a major need in Tampa Bay - WUSF
The findings were revealed during a luncheon at the University of South Florida on Feb. 17 with more than 250 business, nonprofit and government leaders.
February 18, 2026Research and Innovation

2026 State of the Region report - WMNF
The Tampa Bay region continues to see economic growth in employment and income. But a new study finds that housing costs remain a major concern.
February 18, 2026Research and Innovation

Tampa Bay Partnership, USF Muma College of Business researchers unveil Tampa Bay region economic competitiveness data - USF News
The findings and insights were revealed and discussed at the State of the Region community luncheon held today on the USF Tampa campus. Nearly 500 business leaders, not-for-profit leaders and government officials attended the event.
February 17, 2026Research and Innovation

'State of the Region’ researchers unveil how Tampa Bay compares against peer communities
Tuesday’s event was heavy on data and trends, but also a homecoming for University of South Florida president Moez Limayem, whose welcome remarks kicked off his first day as the university’s ninth president.
February 17, 2026Business News, Research and Innovation

Inside the AI hotel boom: Staff love it, guests have reservations - Inc.
Hotel workers and guests both like using AI apps and virtual assistants to get fresh towels, but customers sometimes want a human touch.
February 13, 2026Research and Innovation

USF and Mastry's Brewing Company create new beer to support school's Brewing Arts program - Fox-13
Mastry's Brewing Company in St. Pete Beach has partnered with USF to launch the St. Pete Pilsner. It's a beer crafted specifically to support the university's Brewing Arts Program.
February 11, 2026Research and Innovation

What leads an employer to ‘build’ — rather than ‘buy’ — talent?- HR Dive
A firm’s decision on how to secure talent “directly shapes its future competitiveness,” a researcher from the University of South Florida said.
February 10, 2026Entrepreneurship, Research and Innovation

Hotel guests embrace AI convenience—but still want a human touch, study finds - Phys.org
New research from USF reveals that while smart AI concierges are great for quick, 24/7 help and for easing hospitality staff workload, most guests still prefer face-to-face customer service, especially with requests that involve an emotional attachment.
February 9, 2026Research and Innovation

Hotel guests prefer human touch over AI concierges, study finds - National Today
USF research reveals a gap between hotel managers' enthusiasm for AI and guests' comfort levels with the technology.
February 9, 2026Research and Innovation

Sports is now 'non-stop slot machine,' says gambling addict-turned-therapist - Spectrum News
The American Gaming Association reports legal sportsbooks took nearly $150 billion worth of bets in 2024. The sports betting industry posted a record $13.71 billion in revenue during that same year.
February 9, 2026Research and Innovation

Hotel guests embrace AI convenience — but still want a human touch, USF study finds - EurekAlert!
While smart voice AI is popular for routine, 24/7 tasks, guests overwhelmingly prefer human concierges for emotionally meaningful or complex requests.
February 9, 2026Research and Innovation