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Training AI to think like a hacker, before the hack happens
Artificial intelligence now powers many cyber defense tools, from malware detection to intrusion monitoring. But attackers have learned how to manipulate those systems, subtly altering malicious code to slip past AI defenses. A new framework aims to close that gap.
What really drives retailers’ online supplier choices
When retailers shop for manufacturing capacity online, they move fast, and they’re watching the bottom line. New research co-authored by Lu Kong, assistant professor of information systems at the University of South Florida, finds that production speed and price outweigh nearly every other factor when retailers choose suppliers on digital marketplaces.
When live streams get too big, viewers go quiet
On live-streaming platforms, growth alone isn’t enough. Strong, well-matched moderation helps sustain meaningful participation as audiences expand.
Who builds talent, and is "buying" it?
Firms flush with resources tend to develop talent internally while younger firms, facing unpredictable workloads, will hire from the outside to fill their talent gap, according to a new University of South Florida study.
Study finds QR codes impact return rates of older customers - Bioengineer.org
Older adults reported that poorly designed QR codes often led to increased mental effort, frustration, and even anger.
April 22, 2026Research and Innovation
QR codes can influence whether older customers return, USF study shows - EurekAlert!
Simple, inclusive design choices along with maintaining non-digital options can help businesses retain a high-spending demographic.
April 22, 2026Research and Innovation
QR codes impact older customer loyalty, USF finds - Mirage
The study examines how adults ages 60 to 82 experience QR code interactions in hospitality settings – and how those experiences influence their likelihood of returning.
April 22, 2026Research and Innovation
New study reveals chatbot empathy can worsen customer reactions - MSN
The study, published in MIS Quarterly, finds that empathetic responses from AI-powered service chatbots can unintentionally worsen customer reactions.
April 21, 2026Research and Innovation
QR codes can tank hospitality experiences for older adults - Futurity
New research digs into how QR codes can make or break the hospitality experience for older adults.
April 20, 2026Research and Innovation
USF presents 2026 Global Excellence Awards honoring international impact - USF World
Russell Clayton was recognized for his innovative use of the Virtual Global Exchange, connecting USF MBA students with peers across Europe and bringing authentic international collaboration directly into the classroom.
April 20, 2026Honors and Awards
USF study reveals chatbots with empathy can worsen customer reactions
The findings suggest that customers hold different expectations for humans and artificial intelligence, particularly around emotional awareness. Making chatbots more humanlike is not always the right strategy.
April 20, 2026Business News, Research and Innovation
New USF study: Chatbot empathy can worsen customer reactions - EurekAlert!
The study, published in MIS Quarterly, finds that empathetic responses from AI-powered service chatbots can unintentionally worsen customer reactions.
April 20, 2026Research and Innovation