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Transforming Music City one story at a time - USF Alumni Association
USF alumnus Tony Giarratana (Finance, ’80) has breathed new life into downtown Nashville's cityscape. Since establishing Giarratana, LLC in 1986, he has played a significant role in making Music City what it is today.
June 13, 2025Spotlights
Why do consumers fall for fake online reviews? - Consumer Affairs
A new study found that many consumers tend to fall for fake online reviews as a result of "truth bias." Researchers hope study findings help more consumers be vigilant when browsing online.
June 12, 2025Business News, Research and Innovation
USF graduate launches carpooling app for students - FOX13 News
The app, named Ridely, targets students that are already driving to and from campus at specific times. Drivers can pick up more than one passenger, whether it's a small group or individual students nearby.
June 11, 2025Business News, Entrepreneurship
Congratulations to the 2025 USF Alumni Award recipients - USF Alumni Association
The USF Alumni Association announced the Distinguished Alumni Awards, its highest honor recognizing exceptional professional achievement. Among the 2025 honorees are business leaders Rick Brandt and Teresa “Gayle” Sheppard.
June 11, 2025Business News, Honors and Awards
USF graduate launches carpooling app for students - Yahoo
Unique Alston, a recent USF business graduate, hopes to revolutionize how college students get to and from campuses through a new carpooling app called Ridely.
June 11, 2025Business News, Entrepreneurship
Ten ways alumni can engage with the Nault Center for Entrepreneurship
Want to give back to USF? Here are 10 cost-free ways Nault Center alumni can engage — from mentoring to networking and beyond.
June 10, 2025Business News, Entrepreneurship
Why do fake online reviews keep fooling us? Study reveals a 'truth bias' - Phys.org
Despite growing awareness of fake online reviews, a new University of South Florida study finds that consumers still overwhelmingly trust what they read—even when they shouldn't.
June 5, 2025Research and Innovation
New USF study reveals why consumers continue to be deceived by fake online reviews - Science Magazine
In an age where digital interactions dominate consumer decision-making, the trustworthiness of online reviews has become a critical concern for both researchers and the general public.
June 5, 2025Research and Innovation
New USF study: Why fake online reviews still fool consumers - EurekAlert!
The article, “The Illusion of Authenticity in Online Reviews: Truth Bias and the Role of Valence,” was recently published online in the premier journal, Information Systems Research. Co-authored by Dezhi "Denny" Yin, an associate professor at USF Muma College of Business, the article examines how consumers make judgements about whether online reviews are real or fake.
June 5, 2025Business News
From trust to doubt: Why fake online reviews still fool consumers
The research investigates a key question: Are consumers naturally skeptical of online reviews, or do they tend to believe them? The answer lies in what psychologists call a “truth bias.”
June 4, 2025Business News, Research and Innovation
Developers divided on Florida fallout amid tariff uncertainty - Tampa Bay Business Journal
Florida's construction boom is uncertain as developers face tariffs. Some may pause projects, while others stay optimistic about market demand. Among those weighing in on the issue is USF assistant professor Seckin Ozkul.
May 30, 2025Business News
What is a budget? - WalletHub
Christine Andrews, an associate professor at the USF Muma College of Business, contributed expert commentary on budgeting fundamentals, offering insights into both the benefits and downsides of maintaining a budget.
May 29, 2025Business News