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The paradox of AI-designed green products - Harvard Business Review
New research reveals that consumers perceive AI-designed products as less sustainable than those designed by humans, even when the products themselves are identical.
November 11, 2026Business News, Research and Innovation
AI helps banks lend to distant small businesses without increasing risk
For small businesses, geography can shape access to credit. Banks have traditionally relied heavily on local knowledge and relationships to evaluate borrowers, making it harder to assess businesses located farther away. New research suggests artificial intelligence could help banks overcome that information gap.
Study maps new paths to creativity for humans and AI
Creativity can feel like a flash of inspiration. Research from the University of South Florida suggests it may also be something we can deliberately steer.
As AI moves into high-stakes decisions, responsibility must be built in
Artificial intelligence is increasingly shaping decisions that affect people’s health, education, access to information and interactions with public institutions. As those systems become more powerful, researchers say preventing harm cannot be an afterthought.
When consumers fear being judged, AI can feel like a safer choice
For consumers from historically marginalized groups, an everyday service encounter can carry an extra concern: Will the person helping me judge me because of who I am?
The hidden cost of an AI second opinion
As artificial intelligence becomes an everyday tool for checking information and weighing decisions, asking AI for a second opinion can seem harmless. But new research suggests doing so may subtly change the way a human professional sees—and treats—you.
Regulated AI could ease review workload at academic journals
As artificial intelligence helps researchers produce academic papers faster, the pressure is shifting to another critical part of science: peer review.
Smarter AI helps brands predict who will engage online
For brands on social media, guessing which post will spark a like, comment or share can feel like trial and error. A new artificial intelligence model aims to replace that guesswork with sharper prediction — and clearer insight into why people engage.
The Centaur Advantage
The Tampa Bay area is rapidly evolving into a premier corporate and technology hub. As multinational financial firms, healthcare innovators, and agile startups flock to the region, they bring a distinct expectation for the next generation of professionals.
The Human-AI Connection
With its exponential growth, many people worry that artificial intelligence will render humans obsolete. But according to a variety of research by faculty at the University of South Florida, there are many instances where AI can’t compete with the human touch.
USF faculty secure $1.2M NSF grant to advance quantum-secure, AI-enabled wireless networks
Wireless connectivity now underpins almost every part of daily life – which is why USF researchers say future quantum-resistant and AI-enabled security technology is needed to protect the future generation of networks.
September 4, 2026Business News, Research and Innovation
Leading in the GenAI era: Muma College of Business launches two new AI in business graduate programs
Specializing in digital transformation and enterprise integration, the suite of master's degree programs are in response to the evolution of AI, as it shifts from traditional AI to generative AI to agentic AI.
August 13, 2026Business News