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Conversation with a CEO with Bill Lombardo

Bill Lombardo shares his rule-bending successes at Conversation with a CEO

Lombardo, CEO of Monin Americas, touched on corporate lessons learned, advice to young managers, and traits that everyone needs to succeed.

April 30, 2026Business News, Events

person using a laptop and holding a coffee

Can generative AI elevate hospitality without eroding the human touch?

Hotels, restaurants and destinations are experimenting with generative AI, from automated marketing copy to personalized travel recommendations. But in an industry built on human connection, the stakes are high.

Research and Innovation

illustration of a person using a kiosk

Industry pros love AI concierges, while hotel guests have reservations

Smart AI voice concierges are increasingly being deployed for routine tasks once held by hotel front desk staff.

Research and Innovation

photo from the ABBA Voyage virtual reunion

Reviving legends: Hologram AI concertgoers value ethics over innovation

Hologram AI concert experiences may look futuristic, with their computer-generated 3D illusions of dead artists performing on stage.

Research and Innovation

Brian Brown

USF graduate helps brew first university-branded beer - USF St. Petersburg

What began as visits to local breweries eventually led Brian Brown to help create the first USF-branded beer.

April 15, 2026Spotlights

25 under 25 honorees

USF Muma College of Business announces 25 Under 25 Award honorees

This year's class is made up of first-generation college students, dual-degree seekers with perfect 4.0 GPAs, multilingual immigrants with a heart for community service, and founders on their way to becoming tomorrow’s CEOs.

April 2, 2026Business News, Honors and Awards

Eddie Schmid

Eddie Schmid named Muma 25 Under 25 Award honoree

He is pursuing dual degrees in the Vinik Sport and Entertainment Management program while serving as a scouting and recruiting assistant for USF Football and a teaching assistant at the Muma College of Business.

April 2, 2026Honors and Awards

hospitality

The algorithm can't say welcome: Why hospitality still needs a human face - Hospitalitynet

Industry research shows 70% of hotels report guests still prefer human interaction for check-in and complex requests, despite AI efficiency gains.

March 30, 2026Research and Innovation

jet tila visits usf

Food Network chef Jet Tila brings humor, humility and hospitality to USF

Known for his Thai-Asian fusion cuisine, the 51-year-old celebrity chef doled out career advice and dropped industry truths during an hour-long fireside chat at the Muma College of Business.

March 30, 2026Business News, Events

food think tank work group

USF Future of Food Think Tank: One year in—growing a movement and converting projects into impact - USF Research

Sowing Strategic Stories is a new pilot project with Tingting Zhang and the Novel Approaches to Agriculture working group. The initiative pairs USF master’s business students with local farms and food system providers.

March 10, 2026Research and Innovation

student section soflo rodeo

Inside SoFlo Rodeo: The student section fueling USF men’s basketball’s American Conference championship season - USF News

Meet the students powering the energy inside the Yuengling Center as the Bulls head to the American Conference Championship as the No. 1 seed.

March 9, 2026Events

rick cardenas conversation with a ceo

From busser to C-suite: Darden Restaurants president shares stories and advice at Conversation with a CEO

“Anywhere in our restaurants we can have our next CEO,” said Rick Cardenas, who was the featured guest at Tuesday’s Conversation with a CEO event.

March 3, 2026Business News, Events

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.