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Vinik Sport & Entertainment Management program cohorts

USF’s Vinik Sport & Entertainment Management program clinches No. 2 in global rankings

The program jumped two spots from last year, leapfrogging to secure its highest worldwide ranking in the program’s history, according to the 2025 SportBusiness Postgraduate Rankings.

September 15, 2025Business News

turkish coffee

In Turkey, your coffee comes with a side of destiny - CNN

Calling Turkish coffee “just a drink” undersells it. It’s a ritual, a conversation and, as arguably the ancestor of all modern coffees, it’s a nearly 500-year-old piece of history, inscribed by UNESCO on its intangible cultural heritage of humanity list. Seden Dogan, a native of Turkey, shares its history, traditions and storytelling.

August 26, 2025Business News

school of hospitality and sport management

USF’s School of Hospitality and Sport Management prepares students for a merging industry - Oracle

The new School of Hospitality and Sport Management will allow faculty across both industries to prepare students for a job market where entertainment and sports increasingly intersect.

August 26, 2025Business News

what is new for fall 2025

What’s new at USF: College launch, Lululemon apparel, beach volleyball, dining and more - USF News

The Vinik Sport & Entertainment Management program merged with the school of hospitality to form the new School of Hospitality and Sport Management.

August 25, 2025Business News

new faculty group photo

Meet the new faculty helping power USF’s future - USF News

The University of South Florida is welcoming 207 new faculty members to its campuses this fall. Joining USF’s renowned scholars, they represent a range of disciplines—from artificial intelligence and environmental robotics to cancer research and global health.

August 13, 2025Business News

seden dogan

TPA continues to expand international routes, more travelers using AI in planning - Fox 13

As travelers plan their trips to more destinations, research shows more travelers are using more artificial intelligence to map out their itineraries. Seden Dogan said about 60% of travelers are using some kind of artificial intelligence in their planning.

August 13, 2025Business News

summer travelers

How AI is revolutionizing travel planning - USF News

Artificial intelligence is transforming how people plan travel with personalized, instant itineraries that once took hours to build. Seden Dogan, assistant professor of instruction in the School of Hospitality and Sport Management, says this shift in using AI is more than a trend. It's the new normal.

August 1, 2025Business News, Research and Innovation

muma logo

How AI is revolutionizing travel planning - Mirage

Seden Dogan, USF assistant professor of instruction in the School of Hospitality and Sport Management, says this shift in using AI is more than a trend. It's the new normal.

August 1, 2025Research and Innovation

last minute travel deals

Booking a last-minute summer trip can save you money, expert suggests - WFTS Tampa Bay

As summer wraps up, Brooke Hansen, associate director at the USF School of Hospitality and Sport Management, shares her tips on how to take advantage of the remaining summer travel deals.

July 31, 2025Research and Innovation

brooke hansen

Late summer travel deals and trends with USF - 10 Tampa Bay

USF's Brooke Hansen, associate director in the School of Hospitality and Sport Management, shares tips for late summer travel.

July 31, 2025Research and Innovation

wolf branch brewery

USF Brewing Arts student lands brewing role, class brew heads to Ulele

Jonathan Ruiz is part of the current class of the USF Brewing Arts program. The cohort's collaborative beer project, a Guava German Gose, will be piloted at Ulele Brewery in Tampa.

July 30, 2025Business News

School of Hospitality and Sport Management

Tourism, sport and entertainment programs merge to form USF School of Hospitality and Sport Management

Launching in fall 2025, the merged school will give students on all three campuses more career pathways and a global perspective on the interconnectedness of hospitality, tourism, sport and entertainment.

July 29, 2025Business News

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.