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Disney fireworks

USF students build career skills at the magical world of Disney - USF St. Petersburg

During the past several years, more USF students are taking advantage of a paid internship program where they live at Walt Disney World Resort to get on-site job training for careers in hospitality, management, performance and more.

October 6, 2026Business News

a service robot serving a hamburger

Service robots that “get” people matter more than looks and voices, USF study finds

The research surveyed over 900 U.S. hospitality workers across three different studies, testing three traits that are often built into a robot's “humanness”: physical appearance, cognitive and emotional capabilities, and voice.

September 15, 2026Business News, Research and Innovation

Florida tourism down for second straight quarter, some experts say not to worry

Florida tourism down for second straight quarter, some experts say not to worry - WCTV

Tourism numbers are down in Florida for the second straight quarter, according to new data.

August 26, 2026Research and Innovation

st. pete pilsner

From branding to brewing, USF has its first official beer - WUSF

Mastry’s Brewing Co. launched a new beer in collaboration with the University of South Florida Brewing Arts program at USF St. Petersburg.

July 22, 2026Business News

AdventHealth Training Center

Photos: USF Sport Business Bootcamp tour - Tampa Bay Buccaneers

As part of this summer's USF Sport Business Bootcamp, high school students toured the Tampa Bay Buccaneers' AdventHealth Training Center.

July 8, 2026Events

credit cards

Best credit cards for international travel - WalletHub

Muhittin Cavusoglu, a faculty member in the School of Hospitality and Sport Management, shares his expertise on the best credit cards for international travel.

June 15, 2026Research and Innovation

vacationers

USF expert says more people are using AI to plan vacations - Bay News 9

Seden Doğan said the key to using AI is to give it a detailed prompt to get the best personalized results. But she said not to rely on it because it could give inaccurate replies.

June 13, 2026Research and Innovation

sustainability in hospitality

The best sustainability resources in the age of AI - HospitalityNet

A panel of experts shares the best sustainability resources in the age of AI, from analyzing energy use to predicting the environmental impact of hotel operations.

June 4, 2026Research and Innovation

credit cards

Best credit cards for international travel - WalletHub

Seden Dogan, a faculty member in the School of Hospitality and Sport Management, shares her expertise on the best credit cards for international travel.

May 21, 2026Research and Innovation

chase cooper

USF graduate turns lifelong love of football into Buccaneers front-office role - USF News

Chase Cooper has joined the Buccaneers, working on the business side of football. His role doesn’t focus on wins, losses or play calls, but on the numbers that drive revenue and shape the fan experience.

May 6, 2026Business News

Conversation with a CEO with Bill Lombardo

Bill Lombardo shares his rule-bending successes at Conversation with a CEO

Lombardo, CEO of Monin Americas, touched on corporate lessons learned, advice to young managers, and traits that everyone needs to succeed.

April 30, 2026Business News, Events

person using a laptop and holding a coffee

Can generative AI elevate hospitality without eroding the human touch?

Hotels, restaurants and destinations are experimenting with generative AI, from automated marketing copy to personalized travel recommendations. But in an industry built on human connection, the stakes are high.

Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all our campuses. Here we are one college, seven schools, and all business.