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USF study reveals chatbots with empathy can worsen customer reactions
The findings suggest that customers hold different expectations for humans and artificial intelligence, particularly around emotional awareness. Making chatbots more humanlike is not always the right strategy.
April 20, 2026Business News, Research and Innovation
The algorithm can't say welcome: Why hospitality still needs a human face - Hospitalitynet
Industry research shows 70% of hotels report guests still prefer human interaction for check-in and complex requests, despite AI efficiency gains.
March 30, 2026Research and Innovation
Fans value ethics over innovation at AI hologram concerts, new USF study finds - EurekAlert!
Hologram AI concert experiences may look futuristic, with their computer-generated 3D illusions of dead artists performing on stage. But research shows their success depends on something very human: ethics, trust and emotional connection.
March 3, 2026Research and Innovation
Reviving legends: Fans value ethics over innovation at hologram concerts, says USF study
New research from the University of South Florida reveals the success of hologram AI concert experiences featuring past artists relies on something very human: ethics, trust, and emotional connection.
February 27, 2026Business News, Research and Innovation
Inside the AI hotel boom: Staff love it, guests have reservations - Inc.
Hotel workers and guests both like using AI apps and virtual assistants to get fresh towels, but customers sometimes want a human touch.
February 13, 2026Research and Innovation
Hotel guests embrace AI convenience—but still want a human touch, study finds - Phys.org
New research from USF reveals that while smart AI concierges are great for quick, 24/7 help and for easing hospitality staff workload, most guests still prefer face-to-face customer service, especially with requests that involve an emotional attachment.
February 9, 2026Research and Innovation
Hotel guests prefer human touch over AI concierges, study finds - National Today
USF research reveals a gap between hotel managers' enthusiasm for AI and guests' comfort levels with the technology.
February 9, 2026Research and Innovation
Hotel guests embrace AI convenience — but still want a human touch, USF study finds - EurekAlert!
While smart voice AI is popular for routine, 24/7 tasks, guests overwhelmingly prefer human concierges for emotionally meaningful or complex requests.
February 9, 2026Research and Innovation
High-touch or high-tech: Industry pros love AI concierges, but hotel guests crave a human connection, USF study finds
The study is one of the first to examine both perspectives, from both industry practitioners and hotel guests, on advanced conversational AI systems in lodging.
February 9, 2026Business News, Research and Innovation
Bellini College partnership to offer three interdisciplinary computing majors in 2026 - Bellini College of AI
This joint program with USF’s Muma College of Business will help graduates stand out in the professional field by translating technical ideas into business results.
January 20, 2026Business News
What happened when CNN Travel challenged ChatGPT to come up with guides to our cities - CNN Travel
Seden Dogan, a faculty member in the School of Hospitality and Sport Management, shared her insights on AI and travel planning.
December 30, 2025Research and Innovation
USF commencement spotlights four visionary leaders advancing innovation and growth - USF News
USF honored four remarkable individuals whose contributions have elevated the university and the broader community. Among the honorees were Muma alumna Dr. Mayumi Yamamoto, who received the Global Leadership Award, and Arnie Bellini, who received the President's Fellow Medallion.
December 15, 2025Business News, Honors and Awards