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Incoming students look down at their phones during a guided tour of the University of South Florida's St. Pete campus, which began at the Kate Tiedemann School of Business and Finance. Gabriella Paul / WUSF

How Gen Z in Florida is navigating a weaker labor market in the age of AI - WUSF

The state's unemployment is outpacing the national average. The candidate pool is flooded with graduates seeking similar work. And artificial intelligence (AI) is changing the game for employers and job seekers alike.

July 2, 2026Business News

black couple in front of a sign

Are Black entrepreneurs leveraging AI as a game changer? New survey to reveal AI adoption rates in Tampa Bay - Power Broker News

A groundbreaking research initiative in Tampa Bay will help determine if artificial intelligence, often considered a great equalizer, is mitigating racial and economic gaps or widening entrepreneurial divides.

June 16, 2026Entrepreneurship, Research and Innovation

vacationers

USF expert says more people are using AI to plan vacations - Bay News 9

Seden Doğan said the key to using AI is to give it a detailed prompt to get the best personalized results. But she said not to rely on it because it could give inaccurate replies.

June 13, 2026Research and Innovation

sustainability in hospitality

The best sustainability resources in the age of AI - HospitalityNet

A panel of experts shares the best sustainability resources in the age of AI, from analyzing energy use to predicting the environmental impact of hotel operations.

June 4, 2026Research and Innovation

blue robot with a smile

When an empathetic chatbot can make things worse

After a service failure, customers expect empathy. When a human employee understands a customer’s frustration and shows they share that feeling, it can calm tensions and rebuild trust. But new research suggests that when a chatbot tries the same tactic, it can backfire.

Research and Innovation

photo from the ABBA Voyage virtual reunion

Reviving legends: Hologram AI concertgoers value ethics over innovation

Hologram AI concert experiences may look futuristic, with their computer-generated 3D illusions of dead artists performing on stage.

Research and Innovation

chatbot empathy

USF study reveals chatbots with empathy can worsen customer reactions

The findings suggest that customers hold different expectations for humans and artificial intelligence, particularly around emotional awareness. Making chatbots more humanlike is not always the right strategy.

April 20, 2026Business News, Research and Innovation

hospitality

The algorithm can't say welcome: Why hospitality still needs a human face - Hospitalitynet

Industry research shows 70% of hotels report guests still prefer human interaction for check-in and complex requests, despite AI efficiency gains.

March 30, 2026Research and Innovation

abba voyage experience

Fans value ethics over innovation at AI hologram concerts, new USF study finds - EurekAlert!

Hologram AI concert experiences may look futuristic, with their computer-generated 3D illusions of dead artists performing on stage. But research shows their success depends on something very human: ethics, trust and emotional connection.

March 3, 2026Research and Innovation

abba voyage experience

Reviving legends: Fans value ethics over innovation at hologram concerts, says USF study

New research from the University of South Florida reveals the success of hologram AI concert experiences featuring past artists relies on something very human: ethics, trust, and emotional connection.

February 27, 2026Business News, Research and Innovation

hotel guests check-in

Inside the AI hotel boom: Staff love it, guests have reservations - Inc.

Hotel workers and guests both like using AI apps and virtual assistants to get fresh towels, but customers sometimes want a human touch.

February 13, 2026Research and Innovation

hotel concierge

Hotel guests embrace AI convenience—but still want a human touch, study finds - Phys.org

New research from USF reveals that while smart AI concierges are great for quick, 24/7 help and for easing hospitality staff workload, most guests still prefer face-to-face customer service, especially with requests that involve an emotional attachment.

February 9, 2026Research and Innovation

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