2023 E-Insights Report

Leisure Traveler Persona

Competitive Position Trend

About: Google Trends-based proxy for leisure traveler persona in the region.
Source: Google Trends.

• The search activity related to the leisure traveler persona for all the MSAs, including Tampa, increased till July 2021 and decreased since then.
• Tampa‘s competitive position dropped in September 2021 and again in June 2022.