University of South Florida News

Food on a table

See before you smell: New study explains why you should look at your food before casting judgment

The order in which your senses interact with food has a tremendous impact on how much you like it. That’s the premise of a new study led by the University of South Florida (USF). The findings published in the “Journal of Consumer Psychology” show that food tastes better if you see it before smelling it.

April 14, 2021Research and Innovation

Graphic of collage of people

Dismantling Racism Team Study Circles ‘a really powerful experience’ for participants

The USF Office of Diversity, Inclusion and Equal Opportunity has launched the pilot program Dismantling Racism Team Study Circles. It's one of the university's many efforts to develop anti-racist practices, resources and initiatives. The program is ongoing, and DIEO officials expect to offer several study circles simultaneously. The program is among USF’s many efforts to develop anti-racist practices, resources and initiatives.

April 14, 2021University News

USF COPH Dean Donna Petersen

USF College of Public Health Dean Donna Petersen earns 'She Stepped Up' award

USF College of Public Health Dean Donna Petersen is one of six women across Florida who earned the American Council of Education (ACE) Women’s Network “She Stepped Up Award: Recognizing Extraordinary Leadership in Facing 2020’s Unprecedented Challenges.”

April 13, 2021Honors and Awards

More USF News 

USF Magazine

Meet Chris Sprowls, '06, Speaker of the Florida House of Representatives, and five more USF graduates serving in the Florida Legislature.

Spring 2021 Issue 

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News Archive

Learn more about USF's journey to Preeminence by viewing Newsroom articles from past years.