Creative Design Services
We design and execute campaigns, social content, graphic content, and communicator resources that speak to a target audience and support departmental goals. We are also responsible for building a strong and consistent brand identity through its look, voice, and messaging that in turn creates and supports our brand champions.
Social Media
We manage the overarching university social media channels including Facebook, X (formerly Twitter), Instagram, and LinkedIn. We work collaboratively with UCM teams and university units to promote externally focused digital content related to department and university goals, engage with various audiences and organizations within the social media space, curate original social first content, and help to build and maintain brand affinity and awareness.
USF News
We tell high-impact stories that show why the University of South Florida is a leader in higher education. We feature groundbreaking research, fascinating faculty and students, and other significant stories.
Media Relations
We work with the media regarding university-related stories, both on the local and national level. This includes drafting, editing and distributing press releases; responding to inquiries and requests for experts, public records, statements, etc.; pitching appropriate research and institutional stories; working on issues management and crisis communication efforts; and providing media relations support and guidance to colleges/units as needed.
Executive Communications
We promote the strategic vision and outreach activities of the USF president, to help raise visibility for the office and the university, ensuring key messages/initiatives reach target audiences and advance USF’s goals.
Digital
We handle the administration and strategy for both the university-wide web content management system (CMS) and MyUSF/MyUSF Mobile. This includes:
- Accessibility compliance
- Standard and custom template development, maintenance, and implementation
- Audience targeting
- Digital campaign support
- End-user training and support
- Website migrations
- Liaisons with key stakeholders
- Partnering with vendors where appropriate
We also provide digital strategy guidance and support for internal communications, UCM marketing initiatives, domain management, and governance for MarCom technology in conjunction with Information Technology.
Winner of University Standard of Excellence
University of South Florida Main Website Redesign (usf.edu)