Marketing

Overview

Brand Management

Managing the USF brand
The UCM Creative Team maintains and provides design leadership on the official USF logos, color palettes, typography and collaborates with UCM's Marketing Team to develop and implement advertising campaigns.

Handling major university events and licensing
The UCM Event Marketing and Licensing Team helps coordinate major university events on and off campus, including the overall fan experience at USF Athletics games. This team also manages the relationship with the licensing companies for items that are sold using the USF and USF Athletics logos.


Digital 

Coordinating the university's social media strategy
The UCM Digital Team produces, maintains and monitors the university's official presence on six social media sites: Facebook, Twitter, Instagram, LinkedIn, Snapchat, and YouTube. They also provide leadership and common guidelines for other social media sites throughout campus.

Developing and maintaining websites and coordinating internal communications efforts
The UCM Digital Team maintains and monitors the main USF website, including developing design templates and creating content. This team also provides content support for other high profile sites across the university. The team is the functional owner of the university-wide content management system which includes website consultation, customer support, site migrations and creating new templates and features. 

In partnership with with IT Web Services, the Digital Team is responsible for implementing the official university mobile application (MyUSF Mobile).

W3 Silver Award Winner Badge

Winner for Website Features - Home Page
Main USF (usf.edu)

W3 Silver Award Winner Badge

Winner for General Website - School/University
Main USF Website (usf.edu)

W3 Silver Award Winner

Winner for Website Features - Home Page
College of The Arts (usf.edu/arts)

Web Marketing Association WebAward for Standard of Excellence

Winner of University Standard of Excellence 
University of South Florida Main Website Redesign (usf.edu)


Publications 

Publishing major university publications
UCM publishes a variety of quarterly and annual publications, including USF Magazine, the USF Fact Book and more.