Marketing

Editorial Plans

USF News
Inside USF
USF Magazine
USF Calendar of Events
USF Facebook Page
USF LinkedIn Page
USF Twitter Page
USF Channel on YouTube
LeRoy Collins Blvd Digital Sign
MyUSF Portal Announcements Widget (Text Only)
MyUSF Portal Announcements Widget (Graphic Only)
MyUSF Portal Inside USF Widget
MyUSF Portal USF Calendar of Events Widget

 

USF NEWS

Audience:
External media outlets; current and prospective students and their families; current and prospective faculty and staff; alumni; donors; community leaders; and other friends of the university.

Purpose:
The USF News website serves as the primary source of university news and information.

Content:
Major, big-picture news articles produced by professional news writers in the Office of University Communications and Marketing.

Submission Guidelines:
To submit content for USF News, please complete the Coverage Request Form

INSIDE USF

Audience:
Full-time USF System faculty and staff.

Purpose:
The Inside USF page and its accompanying e-newsletter serve as the primary source of need-to-know information. Inside USF is published every other Thursday (monthly during summer break).

Upcoming publication dates:

  • May 9
  • June 6
  • July 18
  • August 29
  • Sept. 12
  • Sept. 26
  • Oct. 10
  • Oct. 24
  • Nov. 7
  • Nov. 21(last one of 2019)

Content:
Need-to-know employee information from the university's senior administrative offices, to include the President; the Provost; Business and Finance; Human Resources; Public Safety; Administrative Services; Research and Innovation; Advancement; Student Affairs; University Communications and Marketing; USF Health Communications; and Information Technology. UCM reserves the right to deny content for any reason.

Examples of types of stories accepted:

  • Employee benefits (insurance, retirement, salary, etc.)
  • Hiring/spending freezes
  • Employee specific events
  • Parking alerts
  • Employee/Campus safety
  • Big university events such as homecoming
  • Big university news, such as top 50 research university
  • Things that employees would enjoy participating in, such as internal contests
  • Programs offered to only USF employees
  • Things that have an impact on employees being able to do their jobs

***Beginning March 2019***

News from the Colleges: If your story does not fit within these guidelines, please contact the main communications and marketing representative for your area to request to be included in their news. Inside USF contains a "News from the Colleges" section that links to each of the Tampa colleges' news pages. This will allow Inside USF to focus on its mission of including need-to-know information while still promoting interesting news from around campus. Links to campus news from USF Sarasota - Manatee and USF St. Petersburg are also included. 

Events: If you would like to promote an event that is not employee specific and that is open to the public, please submit to the USF Calendar. Inside USF only accepts events that are employee specific, vetted through the university's senior administrative offices (listed above), or big university events (Homecoming, USF week, etc.).


Submission Guidelines:

To submit content for Inside USF, please note the following guidelines.

  • Include a short headline no longer than 6 words, if possible. UCM may edit.
  • Include a brief article summary (one sentence preferred). UCM may edit.
  • If your article already lives online, simply provide that link. Do not submit duplicate content.
  • Email your submission request to Rachel Easterbrook. Please include "Inside USF" in the subject line. UCM reserves the right to deny content for any reason.
  • All submissions are due Tuesday at 5 p.m., two days prior to publication.
  • Submissions can run a maximum of 2 issues in a row.

USF MAGAZINE

Audience:
Community leaders; alumni; donors; faculty and staff; and other friends of the university.

Purpose:
USF Magazine features stories that raise the university's profile by demonstrating a tangible impact on the local, national and international community.

Content:
Stories about research and innovation; student success; community engagement; global reach; national awards and recognition; new programs, initiatives and facilities; athletics; and fundraising.

Submission Guidelines:
To suggest content for USF Magazine, email Tom Woolf.

USF CALENDAR OF EVENTS

Audience:
Current USF students, alumni, Tampa community, prospective students, faculty, staff, parents of USF students and friends of the university.

Purpose:
To promote major USF-sponsored events that are open to the public, and to inform the community about important university dates and deadlines. To inform current USF students of social activities occurring on campus.

Content:
Admission, registration, financial aid and other important university dates and deadlines; university holidays and breaks; major USF-sponsored events that are open to the public, such as commencement, homecoming, open lectures, arts performances and athletic events; USF BOT meetings and search committee meetings, which are open to the public and required by law to be posted; infrastructure maintenance information from Facilities Planning, Parking & Transportation Services and Information Technology. The USF Calendar can also be used to post student-life events (Stampede of Service, Movies on the Lawn, Week of Welcome, etc.). 

Submission Guidelines:
Anyone can submit an event to the calendar. However, no event will post to the calendar without content manager approval. The content manager reserves the right to deny any event posting at any time for any reason.

PLEASE NOTE: CONTENT MUST BE SUBMITTED AT LEAST THREE BUSINESS DAYS BEFORE YOU WANT THE CONTENT TO DISPLAY ON THE CALENDAR. 

View full submission guidelines here.

USF FACEBOOK PAGE

Audience:
The USF Facebook audience includes current USF students, alumni, prospective students, faculty, staff, parents of USF students and fans of the university.

Purpose:
The USF Facebook page allows the Office of University Communications and Marketing to share articles, photos, and videos that tell the USF story to a global and diverse audience.

Content:
USF news stories and videos; campus-wide events and traditions; prestigious awards and honors; important deadlines; university initiatives; athletic victories; and school-spirit items.

Submission Guidelines:
To suggest content for the USF Facebook Page, email Steve Dapcic.

USF LINKEDIN PAGE

Audience:
The USF LinkedIn audience includes business-minded USF students, alumni, faculty, staff and prospective employees.

Purpose:
The USF LinkedIn page is used to promote USF as a desirable place to learn and work.

Content:
USF news stories and videos; prestigious awards and honors; major research projects; academic success; and university initiatives.

Submission Guidelines:
At this time, the Office of University Communications and Marketing does not accept submissions to the USF LinkedIn page.

USF TWITTER PAGE

Audience:
The USF Twitter audience includes current and prospective students, current and prospective employees, alumni, donors, community leaders, external media outlets and other friends of the university.

Purpose:
The USF Twitter account is used for real-time communication with audience members looking for information about the university.

Content:
USF news stories and videos; events on campus; prestigious awards and honors; important deadlines; university initiatives; athletic victories; and school-spirit items.

Submission Guidelines:
To suggest content for the USF Twitter Page, email Steve Dapcic.

USF CHANNEL ON YOUTUBE

Audience:
The USF YouTube channel audience includes current and prospective students, current and prospective faculty and staff, alumni, donors, community leaders, external media outlets, and other friends of the university.

Purpose:
The USF YouTube channel is a vehicle for the Office of University Communications and Marketing to further brand awareness and tell the USF story.

Content:
University television spots; USF News stories; videos produced by other USF colleges and divisions and approved by University Communications and Marketing.

Submission Guidelines:
To submit videos for the USF Channel on YouTube, your video must be:

  • No larger than 2GB.
  • No more than 10 minutes in length.
  • Saved in an acceptable format.
  • Approved by the USF Office of Communications and Marketing.
  • To submit your video for consideration, email Steve Dapcic.

LEROY COLLINS BLVD DIGITAL SIGN

Audience:
USF Tampa visitors.

Purpose:
To provide general, evergreen information. 

Content:
General campus information. For example, USF is a tobacco-free campus, pedestrian safety info., etc. The sign will NOT be used for promoting invitation-only events, non-public events, individual welcome messages, directional signs, or awards and accolades, unless specified by the president or the provost.

Submission Guidelines:
To request placement on the LeRoy Collins Blvd. digital sign, email Greg Berkowitz. Final determination about the content on the digital sign will be determined by UCM. 

 MyUSF PORTAL ANNOUNCEMENTS WIDGET (TEXT ONLY):

Audience:
USF System students, faculty and staff.

Purpose:
The MyUSF Portal's Announcements widget provides an opportunity to share targeted, text-only announcements with a specific internal audience, such as all students, all faculty, or all staff.

Content:
Information about USF events, programs, or initiatives. No more than five text-only announcements may run at a time. You will be given scheduling options at time of submission. Priority is given to those submissions that affect the entire USF community. One unit cannot have all five slots at once.

Submission Guidelines:
To submit content for the MyUSF Portal Announcements Widget, please note the following guidelines:

  • Please identify your audience. Options include:
    • All students in the USF System
    • All faculty and staff in the USF System
  • Please indicate display dates. Note that announcements will be posted for no more than five business days, and must be submitted at least three business days in advance of your first posting day.
  • Submitted text should not exceed 200 characters.
  • Please email your submissions to webservices@usf.edu for review and approval / denial. We reserve the right to deny content for any reason.
  • Submissions can run a maximum of 2 consecutive time periods.

 MyUSF PORTAL ANNOUNCEMENTS WIDGET (GRAPHIC ONLY):

Audience:
USF System students, faculty and staff.

Purpose:
The MyUSF Portal's Announcements widget provides an opportunity to share targeted, graphics-only announcements with a specific internal audience, such as all students, or all faculty and staff.

Content:
Information about USF events, programs, or initiatives. No more than five graphics-only announcements may run at a time. You will be given scheduling options at time of submission. Priority is given to those that affect the entire USF community. One unit cannot have all five slots at once.

Submission Guidelines:
To submit content for the MyUSF Portal Announcements Widget, please note the following guidelines:

  • Please identify your audience. Options include:
    • All students in the USF System
    • All faculty and staff in the USF System
  • Please indicate display dates. Note that announcements will be posted for no more than ten business days, and must be submitted at least three business days in advance of your first posting day. We reserve the right to limit the number of messages in the rotation at any time.
  • Please prepare your graphics to these specifications:
    • 290 pixels wide X 250 pixels high
  • Please provide a URL to where the ad should link to.
  • CMOs: Please email your submissions to webservices@usf.edu for review and approval / denial. We reserve the right to deny content for any reason.
  • Submissions can run a maximum of 2 consecutive time periods.

 MyUSF PORTAL INSIDE USF WIDGET:

This widget pulls in a feed from the Inside USF archive page.

Submission Guidelines:
To submit content for Inside USF, please see the Inside USF editorial plan.

 MyUSF PORTAL USF CALENDAR OF EVENTS WIDGET:

This widget pulls in a feed from the USF Calendar.

Submission Guidelines:
To submit content to the USF Calendar of Events, please see the USF Calendar of Events editorial plan.