Marketing

Editorial Plans

USF News
USF Magazine
Inside USF: The Podcast
USF Calendar of Events
USF Facebook Page
USF LinkedIn Page
USF Twitter Page
USF Channel on YouTube
LeRoy Collins Blvd Digital Sign
MyUSF Text Announcements
MyUSF Announcements Widget (Graphic Only)

 

USF NEWS

Audience:
External media outlets; current and prospective students and their families; current and prospective faculty and staff; alumni; donors; community leaders; and other friends of the university.

Purpose:
The USF News website serves as the primary source of university news and information.

Content:
Major, big-picture news articles produced by professional news writers in the Office of University Communications and Marketing.

Submission Guidelines:
To submit content for USF News, please complete the Coverage Request Form.  

USF MAGAZINE

Audience:
Community leaders; alumni; donors; faculty and staff; and other friends of the university.

Purpose:
USF Magazine features stories that raise the university's profile by demonstrating a tangible impact on the local, national and international community.

Content:
Stories about research and innovation; student success; community engagement; global reach; national awards and recognition; new programs, initiatives and facilities; athletics; and fundraising.

Submission Guidelines:
To suggest content for USF Magazine, email Tom Woolf.

Inside USF: The Podcast

Audience:

USF faculty and staff.  

Purpose:

To help USF faculty and staff learn about the important work taking place across our three campuses by listening to colleagues share their expertise and their contributions that are making USF a fast-rising urban research university.

Content:

Groundbreaking research, unique programs/initiatives, efforts that make a positive difference for others, university-wide initiatives, USF-community partnerships 

Submission Guidelines:

Suggestions for colleagues to interview, or topics to explore, in future episodes can be recommended by USF faculty or staff by filling out our submission form

USF CALENDAR OF EVENTS

Audience:
Current USF students, alumni, Tampa area community, prospective students, faculty, staff, parents of USF students and friends of the university.

Purpose:
To promote major USF-sponsored on-campus events that are open to the public, and to inform the community about important university dates and deadlines. To inform current USF students of social activities occurring on campus.

Content:
Admission, registration, financial aid and other important university dates and deadlines; university holidays and breaks; major USF-sponsored events that are open to the public, such as commencement, homecoming, open lectures, arts performances and athletic events; USF BOT meetings and search committee meetings, which are open to the public and required by law to be posted; infrastructure maintenance information from Facilities Planning, Parking & Transportation Services and Information Technology. The USF Calendar can also be used to post student-life events (Stampede of Service, Movies on the Lawn, Week of Welcome, etc.). 

Submission Guidelines:
Anyone with a NetID can submit an event to the calendar. However, no event will post to the calendar without content manager approval. Submissions are reviewed once a day (Monday - Friday) between 8:00 - 8:30am. Anything submitted after that time will be reviewed the following business day. Submissions will not be reviewed during any holiday for which the university is closed. The content manager reserves the right to deny any event posting at any time for any reason.  

Contact ucm@usf.edu with any questions or to modify an already existing posting. 

PLEASE NOTE: CONTENT MUST BE SUBMITTED AT LEAST THREE BUSINESS DAYS BEFORE YOU WANT THE CONTENT TO DISPLAY ON THE CALENDAR. 

View full submission guidelines here.

USF FACEBOOK PAGE

Audience:
The USF Facebook audience includes current USF students, alumni, prospective students, faculty, staff, parents of USF students and fans of the university.

Purpose:
The USF Facebook page allows the Office of University Communications and Marketing to share articles, photos, and videos that tell the USF story to a global and diverse audience.

Content:
USF news stories and videos; campus-wide events and traditions; prestigious awards and honors; important deadlines; university initiatives; athletic victories; and school-spirit items.

Submission Guidelines:
To suggest content for the USF Facebook Page, email socialrequest@usf.edu.

USF LINKEDIN PAGE

Audience:
The USF LinkedIn audience includes business-minded USF students, alumni, faculty, staff and prospective employees.

Purpose:
The USF LinkedIn page is used to promote USF as a desirable place to learn and work.

Content:
USF news stories and videos; prestigious awards and honors; major research projects; academic success; and university initiatives.

Submission Guidelines:
At this time, the Office of University Communications and Marketing does not accept submissions to the USF LinkedIn page.

USF TWITTER PAGE

Audience:
The USF Twitter audience includes current and prospective students, current and prospective employees, alumni, donors, community leaders, external media outlets and other friends of the university.

Purpose:
The USF Twitter account is used for real-time communication with audience members looking for information about the university.

Content:
USF news stories and videos; events on campus; prestigious awards and honors; important deadlines; university initiatives; athletic victories; and school-spirit items.

Submission Guidelines:
To suggest content for the USF Twitter Page, email socialrequest@usf.edu.

USF CHANNEL ON YOUTUBE

Audience:
The USF YouTube channel audience includes current and prospective students, current and prospective faculty and staff, alumni, donors, community leaders, external media outlets, and other friends of the university.

Purpose:
The USF YouTube channel is a vehicle for the Office of University Communications and Marketing to further brand awareness and tell the USF story.

Content:
University television spots; USF News stories; videos produced by other USF colleges and divisions and approved by University Communications and Marketing.

Submission Guidelines:
To submit videos for the USF Channel on YouTube, your video must be:

  • No larger than 2GB.
  • No more than 10 minutes in length.
  • Saved in an acceptable format.
  • Approved by the USF Office of Communications and Marketing.
  • To submit your video for consideration, email socialrequest@usf.edu.

LEROY COLLINS BLVD DIGITAL SIGN

Audience:
Tampa campus visitors.

Purpose:
To provide general, evergreen information. 

Content:
General campus information. For example, USF is a tobacco-free campus, pedestrian safety info., etc. The sign will NOT be used for promoting invitation-only events, non-public events, individual welcome messages, directional signs, or awards and accolades, unless specified by the president or the provost.

Submission Guidelines:
To request placement on the LeRoy Collins Blvd. digital sign, submit this form. Final determination about the content on the digital sign will be determined by UCM. 

MyUSF TEXT Announcements:

IMPORTANT: Beginning April 15, 2021, MyUSF is transitioning to a new platform. Phase 1 will feature an updated interface and enhanced infrastructure for improved security and availability. Thank you for your patience and cooperation.

Audience:
USF students, faculty and staff.

View:
Desktop and/or mobile app

Purpose:
MyUSF provides an opportunity to share targeted, text-only announcements with a specific internal audience, such as all students, all faculty, or all staff.

Content:
Information about USF programs or initiatives. No more than five text-only announcements may run at a time. Priority is given to those submissions that affect the entire USF community. One unit cannot have multiple slots at once. Units cannot run the same content in text and graphic announcements during the same time period.

Submission Guidelines:
To submit content for the MyUSF text announcements widget, please note the following guidelines:

  • Please identify your audience. 
  • Please indicate display dates. Note that announcements will be posted for no more than five business days and must be submitted at least three business days in advance of your first posting day.
  • Please submit your requests for review using our online tool. We reserve the right to deny content for any reason.
  • Submissions can run a maximum of 2 consecutive time periods.

MyUSF ANNOUNCEMENTS WIDGET (GRAPHIC ONLY):

IMPORTANT: Beginning April 15, 2021, MyUSF is transitioned to a new platform. Phase 1 will feature an updated interface and enhanced infrastructure for improved security and availability. Please note the new image size specifications and time limit changesThank you for your patience and cooperation.

Audience:
USF students, faculty and staff.

View:
Desktop only

Purpose:
The MyUSF feature graphic widget provides an opportunity to share targeted, graphics-only announcements with a specific internal audience, such as all students, or all faculty and staff.

Content:
Information about USF programs or initiatives (events should be submitted to the USF Calendar). Priority is given to those that affect the entire USF community or items identified by executive leadershipOne unit cannot have multiple slots at once. Units also cannot run the same content in text and graphic announcements during the same time period. 

Submission Guidelines:
To submit content for the MyUSF feature graphic widget, please note the following guidelines:

  • Communications and Marketing professionals: Please submit your requests for review using our online tool
  • Please identify your audience. 
  • Please indicate display dates. Note that announcements will be posted for no more than five business days and must be submitted at least three business days in advance of your first posting day.
  • Please prepare your graphics to these specifications:
    • 660 pixels wide x 440 pixels high
    • jpg files only
    • must follow USF brand guidelines
  • Please provide a URL to where the ad should link to.
  • Submissions cannot run 2 consecutive time periods.

No more than five graphics-only announcements may run at a time. Priority is given to those that affect the entire USF community or items identified by executive leadership. Depending on space availability, your submission may not run for the entire time you requested or may be shifted. We reserve the right to limit the number of messages in the rotation at any time and to deny content for any reason.