Marketing

Overview

Managing the USF brand
The UCM Creative Team maintains and provides design leadership on the official USF logos, color palettes, typography and collaborates with UCM's Marketing Team to develop and implement advertising campaigns.

Handling major university events and licensing
The UCM Event Marketing and Licensing Team helps coordinate major university events on and off campus, including the overall fan experience at USF Athletics games. This team also manages the relationship with the Collegiate Licensing Company (CLC) for items that are sold using the USF and USF Athletics logos.

Coordinating the university's social media strategy
The UCM Digital Team produces, maintains and monitors the university's official presence on six social media sites: Facebook, Twitter, Instagram, LinkedIn, Snapchat, and YouTube. The office also provides leadership and common guidelines for other social media sites throughout campus.

Publishing major university publications
UCM publishes a variety of quarterly and annual publications, including USF Magazine, the USF Fact Book, the USF Visitors Guide and more.

Developing web content and coordinating internal communications efforts
Along with IT, the UCM Digital Team is responsible for implementing the university's enterprise-wide CMS and official mobile application (MyUSF Mobile). The digital team is also responsible for curating Inside USF, the university's bi-weekly e-newsletter for all USF System faculty and staff.