Marketing

Overview

Brand Management

Managing the USF brand
The UCM Marketing Team maintains and provides design leadership on the official USF logos, color palettes, typography and collaborates to develop and implement advertising campaigns.

Coordinating the university's social media strategy
The UCM Marketing Team produces, maintains and monitors the university's official presence on seven social media sites: Facebook, Twitter, Instagram, LinkedIn, Snapchat, YouTube, and TikTok. They also provide leadership and common guidelines for other social media sites throughout campus.


Digital 

Developing and maintaining websites and coordinating internal communications efforts
The UCM Digital Team maintains and monitors the main USF website, including developing design templates and creating content. This team also provides content support for other high profile sites across the university. The team is the functional owner of the university-wide content management system which includes website consultation, customer support, site migrations and creating new templates and features. 

In partnership with with IT Applications and Web Services, the Digital Team is responsible for implementing the official university mobile application (MyUSF Mobile).

W3 Silver Award Winner Badge

Winner for Website Features - Home Page
Main USF (usf.edu)

W3 Silver Award Winner Badge

Winner for General Website - School/University
Main USF Website (usf.edu)

W3 Silver Award Winner

Winner for Website Features - Home Page
College of The Arts (usf.edu/arts)

Web Marketing Association WebAward for Standard of Excellence

Winner of University Standard of Excellence 
University of South Florida Main Website Redesign (usf.edu)


USF News

USF News is dedicated to telling high-impact stories that show why the University of South Florida is a leader in higher education featuring groundbreaking research, fascinating faculty and students, and other significant stories.


Publications 

Publishing major university publications
UCM publishes a variety of quarterly and annual publications, including USF Magazine, the USF Fact Book and more.