Marketing
Overview
Brand Management
Managing the USF brand
The UCM Creative Team maintains and provides design leadership on the official USF
logos, color palettes, typography and collaborates with UCM's Marketing Team to develop
and implement advertising campaigns.
Handling major university events and licensing
The UCM Event Marketing and Licensing Team helps coordinate major university events
on and off campus, including the overall fan experience at USF Athletics games. This
team also manages the relationship with the licensing companies for items that are
sold using the USF and USF Athletics logos.
Digital
Coordinating the university's social media strategy
The UCM Digital Team produces, maintains and monitors the university's official presence
on seven social media sites: Facebook, Twitter, Instagram, LinkedIn, Snapchat, YouTube,
and TikTok. They also provide leadership and common guidelines for other social media
sites throughout campus.
Developing and maintaining websites and coordinating internal communications efforts
The UCM Digital Team maintains and monitors the main USF website, including developing
design templates and creating content. This team also provides content support for
other high profile sites across the university. The team is the functional owner of
the university-wide content management system which includes website consultation,
customer support, site migrations and creating new templates and features.
In partnership with with IT Web Services, the Digital Team is responsible for implementing the official university mobile application (MyUSF Mobile).
Winner of University Standard of Excellence
University of South Florida Main Website Redesign (usf.edu)
Publications
Publishing major university publications
UCM publishes a variety of quarterly and annual publications, including USF Magazine,
the USF Fact Book and more.