Brand Management

Managing the USF brand
The UCM Marketing Team maintains and provides design leadership on the official USF logos, color palettes, typography and collaborates to develop and implement advertising campaigns.

Coordinating the university's social media strategy
The UCM Marketing Team produces, maintains and monitors the university's official presence on seven social media sites: Facebook, Twitter, Instagram, LinkedIn, Snapchat, YouTube, and TikTok. They also provide leadership and common guidelines for other social media sites throughout campus.

USF News

USF News is dedicated to telling high-impact stories that show why the University of South Florida is a leader in higher education featuring groundbreaking research, fascinating faculty and students, and other significant stories.


Publishing major university publications
UCM publishes a variety of publications, including USF Magazine, the USF Fact Book and more.