Undergraduate Majors

BA Mass Communications Multimedia Production

Zimmerman students majoring in mass communications can choose to focus their major coursework on multimedia production.

Students of digital communications and multimedia learn the technical, creative, and business skills necessary to develop, design, program, direct, produce, market, and manage digital media.

Through individual projects, production students develop strong independent work skills. Through collaborative projects, they gain valuable management and teamwork skills.

By the time they graduate, Zimmerman production students have hands-on experience in producing news, entertainment, promotional, and documentary content.