Undergraduate Majors

Scholarships

ZIMMERMAN SCHOOL OF ADVERTISING & MASS COMMUNICATIONS SCHOLARSHIPs

The Zimmerman School of Advertising & Mass Communications awards scholarships annually for graduate and undergraduate students across all majors.



This is where you’ll find the announcements regarding the process of applying for scholarships, mostly funded by our generous donors, individuals, and organizations. Scholarship calls are typically announced in January with applications due in February.

The Zimmerman School of Advertising & Mass Communications is pleased to announce student scholarships available for 2020. Most of these scholarships are funded by non-university organizations, individuals, private donors and friends of the Zimmerman School.

To be eligible for these scholarships, students must meet the following minimum criteria:

  • Have declared a major in Mass Communications or Integrated Public Relations and Advertising;
  • Have completed at least six hours of mass communications courses at USF;
  • Be currently enrolled in mass communications courses at USF; and
  • Have an overall GPA of 3.0.

Preference is given to students who demonstrate:

  • Excellent academic standing;
  • Involvement in Zimmerman School student clubs, organizations, and agencies or USF student media.

The application deadline for scholarships is Monday, March 2, 2020, at 5 p.m.

Recipients will be notified by Friday, March 10, 2020, and the specific scholarships awarded are announced at the Zimmerman School Annual Awards Banquet on Tuesday, April 21, 2020.
The scholarships are paid into student accounts in Fall Semester 2020 unless specifically requested otherwise in the application (for summer Education Abroad, for instance).

Note: You will be asked to submit a list of the Zimmerman School and USF organizations and activities you are involved in, as well as a personal statement (300-500 words). We advise that you prepare this information prior to completing the application.

Apply for scholarships electronically here.

Zimmerman School 2020 Scholarship Application

All scholarships are subject to available funding and may be modified as needed by the Zimmerman School. 

NEED-BASED SCHOLARSHIPS

To apply for a need-based scholarship, you must have unmet need as demonstrated by an award letter. You must upload your Oasis award letter in a PDF with your application for these scholarships:

Tom McEwen Endowed Scholarship in Journalism: This scholarship is designated for full- or part-time, undergraduate Journalism majors within the Zimmerman School of Advertising & Mass Communications in the College of Arts & Sciences on the Tampa campus. You must possess an excellent record of academic achievement and demonstrated financial need. First preference in the selection process will be given to those students with a career interest in sports journalism.

Cammie Lyn Krusoe Memorial Scholarship: This scholarship is designated for a Florida resident undergraduate Mass Communications student with financial need. The scholarship is dedicated to the memory of a 2004 graduate who died in an accident in 2007.

John and Jerry Wing Alexander Endowed Scholarship: These scholarships are designated for students in the College of Arts and Sciences who are majoring in Mass Communications, matriculating full time, having completed at least two years at the undergraduate level, demonstrating superior academic performance, with preference to be given to those students also in financial need.

ADVERTISING AND PUBLIC RELATIONS SCHOLARSHIPS

Advertising Endowed Scholarship: These scholarships are designated for undergraduate advertising students who are enrolled in or have completed ADV 3008. The scholarships are provided by the Bradenton Herald, Patrick Hill, the Gannett Foundation, the Lakeland Ledger, Media General (with contributions from both The Tampa Tribune and television station WFLA), the New York Times Regional Newspaper Group, Jack Painter, the Radio Broadcasters Alliance of Tampa Bay, Roberts Communications, the Sarasota Herald-Tribune, television stations WFTS, WTOG, WTSP and WTVT, and Zimmerman and Partners Advertising.

John Cassato Scholarship: This scholarship is designated for an undergraduate public relations student. The scholarship is awarded each fall semester by the Tampa Bay chapter of the Public Relations Society of America in memory of John Cassato, a former public affairs officer of the Jim Walter Corporation. This scholarship requires residency in the 15-county West Coast area served by the Tampa Bay PRSA chapter, a 3.0 overall GPA, enrollment in 12 or more hours at USF and enrollment in or completion of at least one public relations course.

Walter E. Griscti Scholarship: This scholarship is designated for undergraduate public relations students. The scholarships are awarded each spring semester by the Tampa Bay chapter of the Public Relations Society of America in memory of USF professor emeritus Walter E. Griscti, APR. This scholarship requires residency in the 15-county West Coast area served by the Tampa Bay PRSA chapter, a 3.0 overall GPA, enrollment in 12 or more hours at USF and enrollment in or completion of at least one public relations course.

Michael B. Manning Scholarship: This is a scholarship to a full-time student in the College of Arts & Sciences on the Tampa campus in the Zimmerman School of Advertising and Mass Communications. This student will be a currently enrolled undergraduate in the Public Relations sequence or currently enrolled graduate in the Strategic Communication sequence. Preferred awardee should have an immediate family member (parents, siblings, children) in any branch of the military, active or retired. (APR-Accredited in Public Relations).

Deanne Dewey Roberts Scholarship: This scholarship is awarded to a full-time, currently enrolled Mass Communications undergraduate student in Public Relations in the College of Arts and Sciences on the Tampa Campus. This scholarship is based on merit. The student should have completed at least 3 hours of public relations courses at USF.

MULTIMEDIA JOURNALISM & PRODUCTION SCHOLARSHIPS

Garner Rose O’Brien Halderman Endowed Scholarship: These scholarships are designated for undergraduate multimedia journalism and production students who wish to become print or online journalists. The scholarships are provided by the Garner, Rose, O’Brien, and Halderman families.

Tom McEwen Endowed Scholarship in Journalism: This scholarship is designated for full or part-time, undergraduate Journalism majors within the School of Mass Communications in the College of Arts & Sciences on the Tampa campus. Excellent records of academic achievement and demonstrated financial need. First preference in the selection process will be given to those students with a career interest in sports journalism.

Robert L. Hudson Endowed Scholarship: This scholarship is designated for full or part-time, undergraduate News Editorial majors within the School of Mass Communications in the College of Arts & Sciences on the Tampa campus. Excellent records of academic achievement required. First preference in the selection process will be given to those students with a career interest in newspaper.

Adele Tyre Memorial Scholarship: This scholarship is designated for an undergraduate multimedia journalism and production student who wishes to become a broadcast or print journalist. GPA must be equal to or higher than 3.0 or B. The scholarship is provided by the family of Adele Tyre in memory of the first black female television reporter in the Tampa Bay area.

Kerry Sanders NBC News Fellowship: This scholarship is merit-based. Criteria for the award include: Be enrolled full-time at the Tampa Campus as a degree seeking undergraduate student in Mass Communications. GPA must be equal to or higher than 3.0 or B. Preference will be given to a senior who is participating in an unpaid practicum or internship at WFLA.

Tampa Bay Times Endowed Scholarship: These scholarships are designated for undergraduates majoring in the News-Editorial sequence. The scholarship is provided by the Tampa Bay Times newspaper.

Jim Liguori Endowed Scholarship: This scholarship is to provide an annual award to a student of high academic standing who demonstrates a strong capacity for leadership.

Tampa Bay Television Endowed Scholarship: These scholarships are for Broadcasting majors in the Zimmerman School, in the College of Arts & Sciences.

MASS COMMUNICATIONS SCHOLARSHIPS


Bright House Networks Scholarship: These scholarships are designated for full- or part-time students majoring in mass communications.

Gary K. Bernstein Memorial Scholarship in Photography: This scholarship is designated for full- or part-time students mass communications majors, specifically to provide support for student photographers. Students must submit a URL link to their online photography portfolio.

Nelson E. Irving Endowed Scholarship: This scholarship is designated for undergraduate Mass Communications students with an interest in photography. The scholarships are provided by the Adah Schaich family. Students must submit a URL link to their online photography portfolio. 

Donald G. Bishop Scholarship in Mass Communications: This scholarship is for a mass communications undergraduate or graduate student.

MINORITY SCHOLARSHIPS

Tampa Electric Company Minority Scholarship: This scholarship is designated for a minority undergraduate in the news-editorial, public relations or broadcast news sequences. Selection criteria are academic excellence, expressed interest, desire to be a reporter and the potential for excellent performance.

Tampa Bay Times Endowed Minority Scholarship: These scholarships are designated for minority undergraduate students in the news-editorial sequence. 

GRADUATE SCHOLARSHIPS

Jack Harris Endowed Scholarship in Broadcasting: This scholarship is designated for full- or part- time graduate students pursuing studies in telecommunications in the College of Arts and Sciences on the Tampa campus.

Advertising Endowed Scholarship: These scholarships are designated for graduate students who are pursuing advertising.

Donald G. Bishop Scholarship in Mass Communication: This scholarship is for a mass communications undergraduate or graduate student.

 

All scholarships are subject to available funding and may be modified as needed by the Zimmerman School.