Undergraduate Majors

MASS COMMUNICATIONS B.A. WITH NEWS AND CONTENT CREATION CONCENTRATION

The Mass Communications major with a concentration in News and Content Creation concentration prepares students to tell impactful stories across today’s media platforms. Students in the News and Content Creation concentration gain a strong foundation in writing, reporting, and digital storytelling while developing an understanding of how media systems are structured and how they function. Students in this concentration have the opportunity through a culminating class to work on The Zimmerman School’s daily newsbreak show, Z News, learning how to be anchors, reporters, digital editors, producers, among other roles. Students in this concentration also learn podcasting in the state-of-the-art Zimmerman School podcast studio.

Whether your goal is to become a television news anchor or reporter, digital news producer or reporter, television news producer, social media content creator, or multimedia storyteller, the News and Content Creation concentration will give you the skills and professional connections you need to launch your career in mass communications.

Entry-Level Career Ideas

  • News Reporter
  • Multimedia Journalist
  • Broadcast Journalist
  • Data Journalist
  • Web/Digital News Producer
  • News Producer
  • Social Media Content Creator
  • Sports Reporter

Get Involved in RTDNA!

The Radio Television Digital News Association’s (RTDNA) purpose is to exchange professional knowledge of radio, television, and digital news among our members to get us ready for real-world jobs. Our goals include achieving high professional standards of electronic journalism and fostering principles of journalistic freedom to gather and disseminate information to the public, providing members with training to encourage ethical standards, newsroom leadership, and industry innovation.

Curriculum

You can find the full catalog of courses and credit hour requirements here.

The 48-hour major includes 24 credit hours in the mass communications core, 18 credit hours in the concentration core, and 6 credit hours of mass communications electives.

Mass Communication Core Courses: 8 courses; 24 credit hours

Note: MMC 2100 - Media Writing and MMC 3602 - Media and Society must be taken prior to beginning any concentration coursework.

News and Content Creation Concentration Core Courses: 6 courses; 18 credit hours

 
The senior requirement for the last course taken is an option between MMC 4120, RTV 4942c and RTV 4544. Students take only 1 of the three options.

Students choose one (1) course from the following list of courses

Concentration (Restricted) Elective Courses: 2 courses; 6 credit hours


Students select 6 credit hours from the following list of courses:

NOTE: One (1) course from the Zimmerman School of Advertising and Mass Communications, outside of those listed below, may be used to meet the concentration (restricted) elective requirement with advisor approval.