Undergraduate Majors


The Zimmerman School of Advertising & Mass Communications Internship Program facilitates partnerships between qualified mass communications students and industry sponsors who offer students professional learning opportunities.

Experiential learning is an important part of the Zimmerman School degree programs. Students are strongly encouraged to complete multiple internships.

Students can earn course credit that counts as elective credit in their degree programs.

Finding an internship is the students’ responsibility. However, the Zimmerman School has a WordPress site (located here) where positions are posted. Internships also may be posted to the majors Canvas page.

Once an internship has been secured, students should apply for internship credit. To apply for internship credit, qualified students must first submit an internship application for review. To find the internship application, students should go to Oasis and find MMC 4945. There is a Qualtrics survey link (this is the application) that includes a series of questions and the required paperwork they need to upload (the internship application form, a PDF of the DegreeWorks audit, and the resume).

Internship credits are considered after required applications have been reviewed. The following guidelines are used to help determine if a student will be awarded internship credit:

    • Students should have a minimum 3.0 GPA.
    • Students must be supervised by a mass communications professional.
    • Students should have enough experience with courses in the Zimmerman School to inform their internship endeavor.
    • Students must work 100 hours per credit hour -- up to three credit hours per semester -- and complete weekly online assignments.
    • Internship credit cannot be awarded retroactively. Students must be enrolled in the course before beginning their work.
    • Students must fulfill pre-requisite requirements.
    • Students must be majoring in Mass Communications (Broadcast – News concentration or Broadcast – Program and Production concentration) or Integrated Public Relations and Advertising in the Zimmerman School to receive internship credit.
    • Qualified students issued a permit to participate in an internship for credit will register for MMC 4945. MMC 4945 is offered in Fall, Spring and Summer C.
    • At the end of the term, students will be evaluated by both their industry sponsor and the internship instructor. Students also must create a portfolio of their work and complete a presentation to the instructor and other students.
    • The course is repeatable. Students can earn up to six credit hours while in the Zimmerman School.
    • Students may only complete one internship, with one sponsor, per semester.

If you have questions, please contact the Director of Internships for your concentration:

Dr. Janelle Applequist (IPRA) at applequist@usf.edu
Professor Ryan Watson (video production) at rawatso2@usf.edu
Professor Ferdinand Zogbaum (broadcast news) at fzogbaum@usf.edu