Undergraduate Majors


The Zimmerman Advertising Program offers a Bachelor of Science in business advertising in a collaborative program between the Zimmerman School of Advertising & Mass Communications and the Muma College of Business. The major complements an existing advertising track in the mass communications major and provides students the opportunity to combine the creative aspects of advertising with knowledge, skills, and abilities in accounting, economics, finance, information systems, management, marketing, and strategy.

ZAP is an exclusive program limited to a highly qualified cohort each year. View more information on how to apply.