Muma College of Business

Sport & Entertainment Management Lecture Series Takes A Glimpse Into the Future of Sports Marketing

The merging of sports and marketing has always been a marriage of necessity, of finding innovative ways to fill seats or to tune in on television. But with the digital revolution emerging at such a fast pace, the way sports is presented and how its appeal is molded is as important as ever.

Students, Visiting Faculty and Marketing Professionals Examine Cutting Trends in the Sports and Entertainment Industry

The opening message at the fourth annual University of South Florida Sport & Entertainment Analytics Conference was foreboding: Interest in professional athletics is waning and it's been on the decline for years.

Vinik Sport & Entertainment Management Program Ranked Fourth Best in the World

The Vinik Sport & Entertainment Management Program jumped 15 spots in a newly released ranking by SportBusiness International and was named in the most recent issue as the fourth best program in the world and the top program in Florida.

Sport and Entertainment Management Students Spend Time in the City of Angels, Visit Dodger Stadium

Second-year students at the Vinik Sport & Entertainment Management Program hit the West Coast in January to explore the city's impressive sport and entertainment industry and to network with some of its high-level executives.

Sport and Entertainment Management Students Soak Up Business Culture and Historic British Tradition During Six-Day Trip

In a country steeped with history and culture and in a city that is at the forefront of the global business scene, 24 graduate students from the University of South Florida's Muma College of Business got a first-hand look at work and life in the United Kingdom during a whirlwind six-day trip last month.