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sarasota-manatee building

USF names new Sarasota-Manatee leader for New College transition - Observer

University of South Florida president Moez Limayem announced Jean Kabongo will lead the 32 acre campus across Tamiami Trail from Sarasota-Bradenton International Airport.

July 21, 2026Business News

THRIVE winners

THRIVE doles out $25,000 to support four student entrepreneurs

Four student entrepreneurs. Four bold ideas. See how the Hafer THRIVE program awarded $25,000 to help USF student founders turn personal experiences into startups with the potential to make a real-world impact.

July 20, 2026Entrepreneurship, Events, Honors and Awards

photo of person in silhouette thinking about social media

New theory maps how emotional online content shapes everyday decisions, says USF researcher

The Tripartite Reactions to Emotions theory gives researchers, platform designers, marketers, and policymakers a shared language in the digital age and a roadmap for understanding how emotional content spreads influence online.

July 17, 2026Business News, Research and Innovation

Students engage at the summer camp

Summer camps provide immersive learning, campus living for local high school students

For the first time, the St. Petersburg campus hosted the USF Youth Experiences Rocky’s Residents program, providing local high school students the chance to experience college life firsthand over the summer.

July 16, 2026Entrepreneurship

SBDC Award Photo

USF entrepreneurship faculty coaches students to sweet success

A USF entrepreneurship faculty member is earning regional recognition by giving students a chance to solve real business challenges instead of hypothetical ones. The hands-on approach is producing award-winning results for both students and Tampa Bay companies.

July 16, 2026Entrepreneurship, Honors and Awards

student at entrepreneurship camp at USF

Entrepreneurship camp for young STEM students underway at USF - WTSP

Middle and high school STEM students received mentorship through Amgen's entrepreneurship training camp at USF.

July 15, 2026Entrepreneurship

University of South Florida: A Preeminent Research University

Consumers perceive AI-designed products as less sustainable than human-designed alternatives - EurekAlert!

New research identifies perceived "genuine care" as the psychological mechanism driving lower sustainability ratings for AI-designed products.

July 13, 2026Research and Innovation

grow financial literacy and planning clinic

Cultivating smart money habits: USF’s Grow Financial Literacy and Planning Clinic teaches financial management building blocks

The clinic provides student coaches with hands-on experience while helping community members navigate important financial topics, including budgeting, saving, credit management, and long-term financial planning.

July 10, 2026Business News

graphic of person having two choices: human or ai

Consumers associate sustainability with human care, not artificial intelligence

As companies race to use artificial intelligence in product development, new research shows consumers may penalize AI-designed products on one of the marketplace's most important attributes: sustainability.

July 10, 2026Business News, Research and Innovation

addison bounds

USF student’s revolutionary invention: stylish, wearable accessories that detect drink-spiking - Daytime

As a co-founder of Elora, Addison Bounds is working to launch the company’s revolutionary invention: jewelry capable of detecting traces of drugs frequently used to spike beverages.

July 9, 2026Entrepreneurship

home on an insurance policy paper

Premiums will skyrocket by 2035; Discounts not enough for wind mit, studies say - Insurance Journal

A new USF study that examined over 20 years of data from Florida's Citizens Property Insurance Corp. reveals that premium discount incentives are not enough to prompt widespread adoption of hurricane mitigation measures.

July 8, 2026Research and Innovation

AdventHealth Training Center

Photos: USF Sport Business Bootcamp tour - Tampa Bay Buccaneers

As part of this summer's USF Sport Business Bootcamp, high school students toured the Tampa Bay Buccaneers' AdventHealth Training Center.

July 8, 2026Events

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