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High-touch or high-tech: Industry pros love AI concierges, but hotel guests crave a human connection, USF study finds
The study is one of the first to examine both perspectives, from both industry practitioners and hotel guests, on advanced conversational AI systems in lodging.
February 9, 2026Business News, Research and Innovation
A winning strategy: USF’s Vinik team scores top-shelf finish in statewide NHL innovation competition
The statewide competition was created to inspire university and college students to develop scalable and impactful solutions that foster the growth of hockey throughout Florida.
February 4, 2026Business News, Honors and Awards
Study finds firms 'build' or 'buy' talent based on resources, demand
A new study from USF’s Muma College of Business explores how companies decide when to develop employees from within — and when to bring in outside experts. The research sheds light on what really drives hiring strategy in today’s competitive labor market.
February 3, 2026Business News, Entrepreneurship, Research and Innovation
Bleeding green, gold and bold: Muma students share how USF broadened their horizons
As the university celebrates its 70th anniversary, students like Trent Carter, Rosa Nafrere and Anneliese Cotroneo represent how the opportunities at USF have fueled their next chapters.
February 2, 2026Business News, Spotlights
USF's Brewing Arts program - Tampa Bay 28
A recent collaboration with Mastry's Brewing produced the St. Pete Pilsner with artwork also designed by USF students. It’s currently available at Mastry’s tasting room in St. Pete Beach.
January 29, 2026Business News
Online graduate programs at University of South Florida surge in national rankings - TBBJ
Several of USF’s programs had double-digit gains in the 2026 Best Online Graduate Programs by U.S. News & World Report, with its MBA program landing among the top 15 in the nation.
January 27, 2026Business News
USF online graduate programs rise significantly, place among the nation’s best in new U.S. News rankings - Business Insider
University of South Florida online graduate programs continue to place among the top in the country, with several making double-digit gains in 2026 rankings released by U.S. News & World Report.
January 27, 2026Business News
USF online graduate programs rise significantly, place among the nation’s best in new U.S. News rankings - USF News
The university’s online MBA program is the highest-ranked USF program, at No. 11 among public universities nationwide (No. 14 overall among all public and private institutions). The program also ranks No. 28 in best for veterans among public universities.
January 27, 2026Business News
Tax season starts today, here's what's new this year - Spectrum News
After the passage of the Big Beautiful Act, there are many changes this filing season. It’s that time of year to start gathering your tax documents to get ready to file.
January 26, 2026Business News, Research and Innovation
Partnership with local brewery creates first USF-branded beer - USF St. Petersburg
A first for USF: A beer brewed by USF alumni, featuring a student-designed label, is now available to the public. Sold at Mastry’s Brewing, a portion of proceeds supports USF’s Brewing Arts program.
January 22, 2026Business News
A tribute to family, mentorship and discovery - USF Foundation
Guided by his parents and a legendary mentor, David Norton invests in business education and cancer research at USF. “My MBA helped me tremendously in my career and personal investing,” he says.
January 21, 2026Business News
Bellini College partnership to offer three interdisciplinary computing majors in 2026 - Bellini College of AI
This joint program with USF’s Muma College of Business will help graduates stand out in the professional field by translating technical ideas into business results.
January 20, 2026Business News