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ROI cover image

USF Muma College of Business unveils fall issue of ROI-Return on Ideas magazine

Should companies compete with the pioneers in breakthrough innovation or carve out a path in incremental improvements? What does it take to maintain human judgement in an increasingly AI-driven world? The fall 2026 issue of ROI – Return on Ideas magazine tackles those issues while showcasing faculty research and its real-world applications.

November 10, 2026Business News

muma college of business researchers

USF business researchers ranked top 2% in the world by Stanford University

Nine faculty members in the USF Muma College of Business were among the world's highly cited scientists, according to the 2026 Stanford University and Elsevier database.

November 4, 2026Business News, Research and Innovation

scholarship luncheon

USF hits wondrous milestone and awards over $1.6 million in business scholarships

The 2026 Scholarship Luncheon brought together donors and scholarship recipients in an Alice-in-Wonderland-inspired landscape, featuring a lush Bull U topiary, tiered trays of dainty tea sandwiches, and the lyrical compositions of a string quartet.

October 30, 2026Business News, Events

moral surgery study

Can we separate the art from a fallen artist? Only in our memories, USF study finds

New research from the University of South Florida finds that after a scandal, the brain tricks us: it reconciles a fallen artist with their adored art by rewriting our memories in two completely different directions.

October 26, 2026Business News, Research and Innovation

bloomberg terminals

Students learn the language of finance through Bloomberg terminals - USF St. Petersburg

Bloomberg terminals in Lynn Pippenger Hall give students access to professional financial data used by leading firms, expanding hands-on learning in the heart of St. Petersburg’s Innovation District.

October 22, 2026Business News

Syp founders

USF-founded startup tests personalized hydration tracker with student-athletes - USF News

USF-founded startup Syp is piloting its hydration-monitoring technology with student-athletes. Developed by USF students, the system combines a smart sleeve and a mobile app to deliver personalized hydration insights.

October 20, 2026Business News, Entrepreneurship, Spotlights

florida bankers association

USF business students explore careers at Bank on Your Future event

The Bank on Your Future event was a day of networking, career exploration, and panel discussions introducing business students to careers in the Florida banking industry.

October 14, 2026Business News, Events

SAIL

USF launches national security hub with funding secured by Rep. Gus Bilirakis, expanding partnership with U.S. Central Command - USF News

Supported by a $1.63 million appropriation from the National Institute of Standards and Technology, the new lab brings advanced technology and modeling capabilities to USF’s growing national security research enterprise.

October 13, 2026Business News

fintech x accelerator

Tampa Bay Wave kicks off 2026 FinTech|X Accelerator with 13 startups

The accelerator, in its fifth year, connects founders with mentors, investors and industry leaders who can help them scale their ventures and expand their impact.

October 9, 2026Business News

nault center awards

USF Nault Center celebrates the entrepreneurial journey at inaugural awards event

The event drew over 300 attendees to the USF St. Petersburg campus, bringing together faculty, alumni, donors, advisory board members and business leaders from across Tampa Bay.

October 7, 2026Business News, Entrepreneurship, Honors and Awards

Disney fireworks

USF students build career skills at the magical world of Disney - USF St. Petersburg

During the past several years, more USF students are taking advantage of a paid internship program where they live at Walt Disney World Resort to get on-site job training for careers in hospitality, management, performance and more.

October 6, 2026Business News

For four weeks in July, Muma College of Business students took their learning beyond the classroom through immersive experiences across London.

USF management students spend immersive summer abroad in London

For four weeks in July, Muma College of Business management students took their learning beyond the classroom through immersive experiences in the London study abroad program.

October 6, 2026Business News

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all our campuses. Here we are one college, seven schools, and all business.