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Falling for “fake” phishing: USF study finds smarter way to train employees to thwart phishing scams
A new study in MIS Quarterly finds that sending employees who fall for simulated phishing emails into an on-the-spot training module can be counterproductive. Researchers recommend a broader approach.
November 3, 2025Business News, Research and Innovation
White Castle launching new ‘Castle of Tomorrow’ restaurant - Newsweek
Dipayan Biswas, professor of marketing, said incorporating tech into the dining experience as White Castle has done is a time-tested means of boosting profits.
October 20, 2025Research and Innovation
USF, Florida High Tech Corridor expand innovation footprint through partnership with the ARK Innovation Center - USF News
Collaborating with the ARK Innovation Center will create a new avenue for startups and entrepreneurs to connect and collaborate with the university’s research and innovation expertise as well as its talent pipeline.
October 15, 2025Business News, Entrepreneurship, Research and Innovation
Leaders can face ‘authenticity penalty’ if they react too quickly to feedback - HR Drive
When leaders shift their behavior too soon, employees may see it as “too good to be true.” Instead, employees want to see gradual, natural change that occurs due to their thoughts being heard and processed.
October 15, 2025Research and Innovation
USF marketing professor explains the enduring pumpkin spice craze - Tampa Bay's Morning Blend
Carol Osborne explains the enduring pumpkin spice craze, from why consumers love it to its endless product extensions and lasting seasonal appeal.
October 13, 2025Research and Innovation
Pumpkin Spice Craze - Morning Blend
USF marketing professor Carol Osborne explains the enduring pumpkin spice craze, from why consumers love it to its endless product extensions and lasting seasonal appeal.
October 13, 2025Research and Innovation
Ask the experts: Travel rewards credit cards - WalletHub
Muhittin Cavusoglu, assistant professor in the School of Hospitality and Sport Management, writes about rewards bonuses on travel rewards credit cards.
October 7, 2025Research and Innovation
New USF study reveals rapid change undermines perceived authenticity of leaders - Scienmag
The research highlights a nuanced psychological mechanism: employees tend to view gradual behavioral changes in leaders as more credible and sincere compared to abrupt transformations.
October 7, 2025Research and Innovation
New USF study: Rapid change makes leaders seem less authentic - EurekAlert!
Published in the Academy of Management Journal, the authors found that employees see quick change in response to feedback as less authentic than gradual change.
October 7, 2025Research and Innovation
USF expands risk management program as demand and impact grow, especially during hurricane season - Mirage
To meet growing demand, The Baldwin Group School of Risk Management and Insurance expanded beyond its original Sarasota-Manatee location, allowing students to major in risk management and insurance on all three campuses.
October 6, 2025Research and Innovation
Trade winds and tariff shocks: The hidden cost to pharma logistics - Insights by Phamar.Aero
Seckin Ozkul, assistant professor in supply chain management, discussed pharmaceutical supply chains on the Insights by Pharma.Aero podcast.
October 6, 2025Research and Innovation
Too good to be true? USF study reveals leaders who change too fast are viewed as less authentic
If change happens too quickly, skepticism may arise, and employees are likely to believe it’s too good to be true, according to a paper published in the Academy of Management Journal.
October 6, 2025Business News, Research and Innovation