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water bottles

Alkaline water and collagen: Separating myths from facts - Bloom

What are some of the myths, facts and implications surrounding alkaline water and collagen supplements? Dipayan Biswas discusses the hype around supplements for water and how the scientific evidence behind it.

August 13, 2025Research and Innovation

bloom and dipayan biswas

Myths around healthy and unhealthy foods - Bloom

Gayle Guyardo, host of Bloom, sat down with Dipayan Biswas, marketing professor at the USF Muma College of Business, to discuss healthy and unhealthy food myths.

August 12, 2025Research and Innovation

summer travelers

How AI is revolutionizing travel planning - USF News

Artificial intelligence is transforming how people plan travel with personalized, instant itineraries that once took hours to build. Seden Dogan, assistant professor of instruction in the School of Hospitality and Sport Management, says this shift in using AI is more than a trend. It's the new normal.

August 1, 2025Business News, Research and Innovation

muma logo

How AI is revolutionizing travel planning - Mirage

Seden Dogan, USF assistant professor of instruction in the School of Hospitality and Sport Management, says this shift in using AI is more than a trend. It's the new normal.

August 1, 2025Research and Innovation

last minute travel deals

Booking a last-minute summer trip can save you money, expert suggests - WFTS Tampa Bay

As summer wraps up, Brooke Hansen, associate director at the USF School of Hospitality and Sport Management, shares her tips on how to take advantage of the remaining summer travel deals.

July 31, 2025Research and Innovation

brooke hansen

Late summer travel deals and trends with USF - 10 Tampa Bay

USF's Brooke Hansen, associate director in the School of Hospitality and Sport Management, shares tips for late summer travel.

July 31, 2025Research and Innovation

tipping and stacks of coins

When it comes to tipping, one of the Bay Area’s least affluent cities is its most generous - The San Francisco Standard

Data analyzed by payments processor Square indicates that we may be experiencing "tipflation" fatigue. Square analyzed only transactions over $5 and tips over $1.

July 25, 2025Research and Innovation

A wide shot showing the crowd and stage at the 2025 AIB conference.

USF professor presents research on automation and foreign investment at AIB conference

The team examined how rhetoric around reshoring — when companies bring manufacturing and production operations back to its home country — aligns with corporate behavior in the automotive industry.

July 25, 2025Business News, Research and Innovation

Colorful stars dispersed

People still trust online reviews, even when they’re fake - Futurity

Despite growing awareness of fake online reviews, a new research article finds that consumers still overwhelmingly trust what they read—even when they shouldn’t.

July 17, 2025Business News, Research and Innovation

Wallethub: Home for Rent

Best and worst places to rent in America (2025) - WalletHub

WalletHub’s ranking of the best cities for renters features expert insights from Lei Wedge, an associate professor at USF. She offers practical tips on finding value in rentals and warns against common mistakes like overlooking hidden costs and lease terms.

July 8, 2025Research and Innovation

People wait for a job fair to open at the Amerant Bank Arena

New hire cohorts may be a retention boon — or a bust if not managed properly - HR Dive

Discover how research by USF’s Amit Chauradia is reshaping how companies onboard new talent. His latest study reveals that new-hire cohorts can significantly boost retention — or lead to mass departures if not handled carefully.

July 8, 2025Business News, Research and Innovation

someone reviewing online reviews

Why do consumers fall for fake online reviews? - Consumer Affairs

A new study found that many consumers tend to fall for fake online reviews as a result of "truth bias." Researchers hope study findings help more consumers be vigilant when browsing online.

June 12, 2025Business News, Research and Innovation

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