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manish agrawal

Tampa Bay tech community celebrates Inno Awards honorees - Tampa Bay Business Journal

Manish Agrawal, a professor in the School of Information Systems, received a Tampa Bay Inno Award in the supporter category for CyberFlorida at USF's phaseZERO Innovation Incubator.

November 19, 2025Honors and Awards, Research and Innovation

house for sale

What Florida homebuyers should know about Trump's 50-year mortgage plan - Orlando Sentinel

Lei Wedge, an associate professor in the Kate Tiedemann School of Business and Finance, shares her real estate insights with the Orlando Sentinel.

November 19, 2025Business News, Research and Innovation

usf muma college of business

Expert thoughts on Capital One Venture X - WalletHub

Seden Dogan, faculty in the School of Hospitality and Sport Management, shares her insights about booking travel accommodations through a credit card company's booking portal.

November 17, 2025Research and Innovation

coffee

Why you should skip coffee before shopping - The Times of India

An international study led by the University of South Florida's Dipayan Biswas found that drinking coffee before shopping may lead to higher spending.

November 13, 2025Research and Innovation

phishing

USF study finds smarter way to train employees to thwart phishing scams - EurekAlert!

Researchers found that training everyone after a phishing simulation — not just those who clicked — helped participants stay alert and resist scams for months.

November 3, 2025Research and Innovation

phishing

USF research identifies more effective methods for employee training against phishing scams - Bioengineering

This groundbreaking study dives into the psychological and behavioral ramifications of on-the-spot phishing training, ultimately advocating for a broader, more inclusive approach.

November 3, 2025Research and Innovation

phishing

Study finds smarter way to train employees to thwart phishing scams - Tech Xplore

The study's findings could help companies strengthen their cybersecurity defenses as phishing scams grow more sophisticated and increasingly use artificial intelligence.

November 3, 2025Research and Innovation

employee dodging fish hooks

Falling for “fake” phishing: USF study finds smarter way to train employees to thwart phishing scams

A new study in MIS Quarterly finds that sending employees who fall for simulated phishing emails into an on-the-spot training module can be counterproductive. Researchers recommend a broader approach.

November 3, 2025Business News, Research and Innovation

dipayn biswas

Facts about AI you may not know - Bloom

Dipayan Biswas, the Frank Harvey endowed professor of marketing, discusses the everchanging landscape of AI advancements and how they have led to significant changes in the way we live.

October 29, 2025Research and Innovation

faculty meeting about research

Corridor partnership expands undergraduate research and advances experiential learning at USF - USFRI

The Integrated Analytics Research Experience for Undergraduates program expands undergraduate research in the college by providing students with hands-on experience in data-driven projects across business disciplines.

October 29, 2025Research and Innovation

white castle

White Castle launching new ‘Castle of Tomorrow’ restaurant - Newsweek

Dipayan Biswas, professor of marketing, said incorporating tech into the dining experience as White Castle has done is a time-tested means of boosting profits.

October 20, 2025Research and Innovation

Florida High Tech Corridor

USF, Florida High Tech Corridor expand innovation footprint through partnership with the ARK Innovation Center - USF News

Collaborating with the ARK Innovation Center will create a new avenue for startups and entrepreneurs to connect and collaborate with the university’s research and innovation expertise as well as its talent pipeline.

October 15, 2025Business News, Entrepreneurship, Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.