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animals changing through a door

Too good to be true? USF study reveals leaders who change too fast are viewed as less authentic

If change happens too quickly, skepticism may arise, and employees are likely to believe it’s too good to be true, according to a paper published in the Academy of Management Journal.

October 6, 2025Business News, Research and Innovation

tampa bay inno award winner

USF is well represented among Tampa Bay Innovation Award winners - USF Research and Innovation

USF-related companies and nonprofits are among the 23 recipients of Tampa Bay Inno Awards at a ceremony hosted by the Tampa Bay Business Journal on November 18.

September 29, 2025Research and Innovation

employees getting food

Yes, food perks at work do motivate employees - Inc.

New research says offering your frontline workers perks like food or work-sponsored outings actually motivates them more than gym vouchers or, surprisingly, health benefits.

September 26, 2025Research and Innovation

employees gathered around food

Free meals motivate frontline workers more than gym perks - The University Network

Published in the Journal of Marketing Research, the study examined how different company-sponsored wellness benefits impact customer-facing employees.

September 25, 2025Research and Innovation

house

Best real estate and housing markets in the U.S. - Our Weekly

Martina Schmidt, a professor at USF St. Petersburg, says inflation has impacted housing prices and since COVID, inflation has driven up construction costs and increased interest rates, making home ownership less affordable.

September 25, 2025Research and Innovation

food

USF study: Free food beats gym perks for workers - Mirage

The study, published in the Journal of Marketing Research, examined five different categories of company-sponsored wellness benefits - food, social, mindfulness, physical and health - to see which ones resonated with employees in customer-facing jobs.

September 25, 2025Research and Innovation

food and people gathering

Free food, not gym memberships, motivates frontline workers, USF study reveals - EurekAlert!

A new Journal of Marketing Research study shows food perks and social events outperform traditional wellness benefits in boosting worker motivation.

September 24, 2025Research and Innovation

pizza

Free food, not gym memberships, motivates frontline workers, study reveals - Phys.org

Published in the Journal of Marketing Research, the study examined five categories of company-sponsored wellness benefits—food, social, mindfulness, physical and health—to see which resonated most with customer-facing employees.

September 24, 2025Research and Innovation

pizza

Study finds free food, unlike gym memberships, boosts motivation among frontline workers - Science Magazine

The study, spearheaded by marketing professor Dipayan Biswas, examined five distinct categories of wellness benefits: food, social, mindfulness, physical, and health-related initiatives.

September 24, 2025Research and Innovation

grocery store worker helping a customer

Free food, not gym memberships, motivates frontline workers to be at their best, USF study reveals

New research in the Journal of Marketing Research found that wellness programs involving food and social gatherings go a long way in inspiring customer-facing workers to provide better customer service.

September 24, 2025Business News, Research and Innovation

muma logo

How does calorie labeling affect takeaway food choices? - Medscape

The study’s key findings align with the general trends in food ordering, according to Dipayan Biswas, a professor of marketing at USF. His recent article found that using digital devices for restaurant orders leads to unhealthy food choices and higher overall spending.

September 3, 2025Research and Innovation

person on phone

How the technology we use is beginning to change us - Bloom

With technology constantly evolving, it is important to understand that it is shaping how we think and live our lives. USF Marketing professor Dipayan Biswas to discuss the effects of technology on our behavior.

August 22, 2025Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.