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Student projects take center stage at summer research symposium - USF Research
From advancing infection prevention and improving food distribution operations to increasing access to preventive health care, the projects demonstrate the power of undergraduate research to address pressing societal challenges.
July 30, 2026Business News, Research and Innovation
Drink-spiking defense: New bracelet aims to expose drugs with a drop of your cocktail - Fox News
Sensor-equipped bracelets and pendants detect benzodiazepines and send live location to a safety network.
July 28, 2026Entrepreneurship, Research and Innovation
The Economics of Everyday Things podcast
Before Kerry Myers taught forensic accounting at the University of South Florida, he was fighting white-collar crime, fraud, and money laundering as a special agent with the FBI.
July 27, 2026Research and Innovation
USF student creates jewelry sensor to detect drink-spiking drugs - Fox-13 News
A University of South Florida graduate student is developing a wearable sensor to detect drink-spiking drugs at social venues. The sensor is designed to look like everyday jewelry and alerts users through a smartphone app if drugs are detected.
July 21, 2026Entrepreneurship, Research and Innovation
New theory maps how emotional online content shapes everyday decisions, says USF researcher
The Tripartite Reactions to Emotions theory gives researchers, platform designers, marketers, and policymakers a shared language in the digital age and a roadmap for understanding how emotional content spreads influence online.
July 17, 2026Business News, Research and Innovation
Consumers perceive AI-designed products as less sustainable than human-designed alternatives - EurekAlert!
New research identifies perceived "genuine care" as the psychological mechanism driving lower sustainability ratings for AI-designed products.
July 13, 2026Research and Innovation
Consumers associate sustainability with human care, not artificial intelligence
As companies race to use artificial intelligence in product development, new research shows consumers may penalize AI-designed products on one of the marketplace's most important attributes: sustainability.
July 10, 2026Business News, Research and Innovation
Premiums will skyrocket by 2035; Discounts not enough for wind mit, studies say - Insurance Journal
A new USF study that examined over 20 years of data from Florida's Citizens Property Insurance Corp. reveals that premium discount incentives are not enough to prompt widespread adoption of hurricane mitigation measures.
July 8, 2026Research and Innovation
Uneven adoption: Insurance pricing and household climate resilience - Brookings Institution
A new USF study provides evidence that insurance pricing shapes households' decisions to invest in making their homes more resilient to extreme-weather damage.
July 6, 2026Business News, Research and Innovation
How Gen Z in Florida is navigating a weaker labor market in the age of AI - WUSF
The state's unemployment is outpacing the national average. The candidate pool is flooded with graduates seeking similar work. And artificial intelligence (AI) is changing the game for employers and job seekers alike.
July 2, 2026Research and Innovation
In times of crisis: New USF research reveals whether being a political outsider helps or hurts
Whether an institutional outsider sinks or swims in a crisis isn't about who they are, but about the conditions they face. New research examines how political outsiders responded to the 2020 pandemic and 2008 financial crisis.
July 2, 2026Business News, Entrepreneurship, Research and Innovation
Homes lose value near cell towers - Children's Health Defense
Rob Brown, KellyLee McFrederick and Sandra Brown, Ph.D. are all three guests for this EMR and wireless discussion, hosted by Miriam Eckenfels.
July 1, 2026Research and Innovation