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The algorithm can't say welcome: Why hospitality still needs a human face - Hospitalitynet
Industry research shows 70% of hotels report guests still prefer human interaction for check-in and complex requests, despite AI efficiency gains.
March 30, 2026Research and Innovation
Food Network chef Jet Tila brings humor, humility and hospitality to USF
Known for his Thai-Asian fusion cuisine, the 51-year-old celebrity chef doled out career advice and dropped industry truths during an hour-long fireside chat at the Muma College of Business.
March 30, 2026Business News, Events
Hillsborough’s future entrepreneurs bring big ideas to student expo
From health apps to recycling tools, students pitched startup concepts at USF.
March 27, 2026Entrepreneurship
How Mateo Racini Serje turned data into opportunity at Goldman Sachs
At Muma, he found more than just coursework; he found an environment designed to mirror the expectations of the professional world.
March 26, 2026Business News, Spotlights
The Hafers’ commitment to community and connection - USF Foundation
In December, the couple donated $1.75 million to establish the Hafer THRIVE Entrepreneurship Program. The estate gift includes a $1 million endowed fund to provide seed funding, coaching and educational resources for students pursuing innovative business ventures.
March 25, 2026Business News, Entrepreneurship
Golf industry pros tee up career opportunities for USF students
USF students explored careers in the golf and sports business industry during a networking expo that brought recruiters and industry leaders to campus.
March 11, 2026Business News, Entrepreneurship, Events
USF BOT to add two degree programs, including a bachelor's in fintech - The Crow's Nest
The BOT committee presented the Muma College of Business’s proposal for a bachelor’s degree in fintech, or financial technology, to be implemented this fall. The master’s fintech program was introduced in fall 2025.
March 11, 2026Research and Innovation
USF Future of Food Think Tank: One year in—growing a movement and converting projects into impact - USF Research
Sowing Strategic Stories is a new pilot project with Tingting Zhang and the Novel Approaches to Agriculture working group. The initiative pairs USF master’s business students with local farms and food system providers.
March 10, 2026Research and Innovation
Inside SoFlo Rodeo: The student section fueling USF men’s basketball’s American Conference championship season - USF News
Meet the students powering the energy inside the Yuengling Center as the Bulls head to the American Conference Championship as the No. 1 seed.
March 9, 2026Events
Lynn Pippenger, former Raymond James CFO and major USF donor, has died - TBBJ
Lynn Pippenger, 87, served as CFO of Raymond James Financial before retiring in 2012. She gave a $10 million gift in 2015 for the naming of the Lynn Pippenger School of Accountancy and $5 million for the naming of the Lynn Pippenger Hall at the university’s St. Petersburg campus.
March 9, 2026Entrepreneurship
Your guide to qualifying for a caregiver tax credit - Patient Power
Luke Richardson, associate professor of instruction in accounting, shares tips on eligibility rules, required documentation, and tips to maximize benefits under the caregiver tax credit.
March 9, 2026Research and Innovation
Remembering Lynn Pippenger - USF News
USF president Moez Limayem remembers Lynn Pippenger, a remarkable leader, generous philanthropist and dear friend of the University of South Florida.
March 8, 2026Business News