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st. pete pilsner

Mastry’s taps USF partnership for new St. Pete Pilsner - TBN

Mastry's Brewing Co. partnered with USF's Brewing Arts program to create St. Pete Pilsner, a crisp pilsner featuring a student-designed label highlighting USF, St. Petersburg and the art of brewing.

February 9, 2026Research and Innovation

irene hurst

Why the retirement of USF's Irene Hurst matters to Tampa Bay’s business community - TBBJ

After 41 years in business education, Irene Hurst retired last month from the USF Muma College of Business. Most recently, she served as the director of operations for the Center for Analytics and Creativity.

February 9, 2026Honors and Awards

conversational ai hospitality check-in

High-touch or high-tech: Industry pros love AI concierges, but hotel guests crave a human connection, USF study finds

The study is one of the first to examine both perspectives, from both industry practitioners and hotel guests, on advanced conversational AI systems in lodging.

February 9, 2026Business News, Research and Innovation

sports betting

Sports betting explodes into multibillion-dollar industry since legalization - Fox-13

In Florida, legal betting is limited to Hard Rock's app, while illegal betting likely far exceeds legal wagers. Experts warn gambling addiction and risky betting habits are major concerns.

February 8, 2026Research and Innovation

build or buy talent study

USF study: Firms choose build or buy for talent - Mirage

Talent strategy follows pressure: Stable, well-resourced firms tend to grow talent internally, while firms facing volatile workloads are more likely to hire from the outside.

February 6, 2026Entrepreneurship, Research and Innovation

business buy or build strategy

USF study: Firms choose build or buy for talent - Tampa Today

Stable, well-resourced firms tend to grow talent internally, while firms facing volatile workloads are more likely to hire from the outside. The USF study provides practical insights for human resources leaders, emphasizing that talent strategy should align with both long-term goals and immediate operational pressures.

February 6, 2026Entrepreneurship, Research and Innovation

selling with the bulls

Ricoh is title sponsor of USF’s “Selling with the Bulls” - The Cannata Report

The two‑day competition challenges students in four core areas of modern selling—networking, prospecting, discovery, and sales meetings—while giving them the opportunity to engage with leading employers, faculty experts, and sales practitioners.

February 5, 2026Business News

metal credit card

Best metal credit cards - WalletHub

Loran Jarrett, associate professor of instruction in the School of Marketing and Innovation, shares tips on having a metal credit card and advice on applying for one.

February 5, 2026Research and Innovation

yellow light shining down on blue chairs

USF study: firms 'build' or 'buy' talent based on resources, demand - EurekAlert!

Firms flush with resources tend to develop talent internally while younger firms, facing unpredictable workloads, will hire from the outside to fill their talent gap.

February 5, 2026Entrepreneurship, Research and Innovation

selling with the bulls

Ricoh champions future sales leaders through sponsorship of USF’s “Selling with the Bulls” - Ricoh USA

The two‑day competition challenges students in four core areas of modern selling—networking, prospecting, discovery, and sales meetings—while giving them the opportunity to engage with leading employers, faculty experts, and sales practitioners.

February 5, 2026Events

Vinik Sport & Entertainment Management team at nhl innovation competition

A winning strategy: USF’s Vinik team scores top-shelf finish in statewide NHL innovation competition

The statewide competition was created to inspire university and college students to develop scalable and impactful solutions that foster the growth of hockey throughout Florida.

February 4, 2026Business News, Honors and Awards

A new employee shakes hands with a manager after being hired.

Study finds firms 'build' or 'buy' talent based on resources, demand

A new study from USF’s Muma College of Business explores how companies decide when to develop employees from within — and when to bring in outside experts. The research sheds light on what really drives hiring strategy in today’s competitive labor market.

February 3, 2026Business News, Entrepreneurship, Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.