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Students watching the democratic debate

USF Collects Biometric Data to Measure Impressions of Democratic Presidential Debate

Thirty-five University of South Florida students and faculty members participated in a first-of-its-kind experiment during Wednesday night’s Democratic presidential debate.

February 20, 2020Research and Innovation

Veterans Day, Honoring all who served

Celebrating USF’s Student Veterans: Transforming Military Experiences into Academic Success

There are nearly two-thousand student veterans thriving within the University of South Florida’s veteran-centered programs. The Office of Veteran Success fosters a strong sense of community, keeping USF at the top of the list of the Military Times annual “Best for Vets” ranking.

November 8, 2019Campus Life

Astronaut, Don Thomas speaks to students at the Muma College of Business.

NASA Lands at USF

USF students received a unique opportunity to learn about NASA, the international space station and much more. Don Thomas shared stories about becoming an astronaut and his experiences in space exploration.

November 6, 2019University News

A research participant wearing a brain wave monitoring device

Do You Actually “Read” a Menu? New USF Lab Partners with Major Corporations to Get Inside the Minds of Consumers

A new lab established at the University of South Florida Muma College of Business is bringing together the findings of lab-based research and the practical know-how of sales and marketing.

October 1, 2019Research and Innovation, University News

A woman eating a burger

Posture Impacts How You Perceive Your Food

Summertime is often filled with outdoor parties and food trucks, meaning you’re spending more time standing up and eating. But if you want to actually enjoy your meal, researchers say you’re better off finding a seat.

June 10, 2019Research and Innovation

Muma College of Business Dean Moez Limayem presenting KnowBe4 CEO Stu Sjouwerman with a USF Jersey.

KnowBe4 Donates $1.75 Million to Anti-Phishing Research and to Train Students for a Widening Job Market

A prominent cybersecurity training company in Clearwater will donate $1.75 million in cash and software to the USF Foundation to teach and train Muma College of Business students to serve on the front lines in the growing battle with cyber threats.

May 15, 2019University News

Business professors attending the conference

Latest Trends in Artificial Intelligence, Cybersecurity and the Dark Web Revealed at the Florida Business Analytics Forum

When you are unlucky enough to find out a stranger has already received your tax refund, or that you purchased a new living room suite in California when you’ve never been to California, your first thought is which restaurant server or convenience store clerk had your credit card last night.

May 15, 2019University News

A stock photo of a man smiling in a job interview

Too Much Smiling in a Sales Pitch Could Kill the Deal

Spending too much time exuding joy is one of the fastest ways to lose a potential investor. A new study published in the Academy of Management Journal concludes one of the keys to financial persuasion is to strategically incorporate emotion and limit its duration.

April 30, 2019Research and Innovation

University of South Florida: A Preeminent Research University

Hacking the “Dark Web”: USF Researcher Becomes the First FL Business Professor to Receive NSF Funding

For those researchers in the Muma College of Business who seldom apply for grants from the National Science Foundation because, well, because they usually go to scientists and engineers, meet Sagar Samtani.

April 15, 2019Honors and Awards, Research and Innovation

Monica Wooden with a number of USF administrators and her family.

USF Receives $5 Million Gift for Newly-Named Center for Supply Chain Management & Sustainability

A gift from MercuryGate cofounder Monica Wooden will name the center in her honor.

April 8, 2019University News

Netflix cofounder Mark Randolph speaking at USF

Netflix Cofounder Marc Randolph Offers Up a Primer to Entrepreneurs at the Muma College of Business Thought Leader Series

You don’t have to be especially gifted to come up with the next big idea. You don’t have to have an MBA, or live in Silicon Valley; you don’t have to be a world traveler or have an engineering degree. You don’t even have to be particularly smart, Mark Randolph told a large crowd at the second USF Muma College of Business Thought Leader Series on Thursday afternoon.

February 21, 2019Campus Life

Four people with plates of hamburgers and fries

Fighting the Crave for Fattening Food? Just Surround Yourself in its Scent

Just a whiff of fried food may entice you to order a high-calorie meal. But breathe it in for longer than two minutes, and you’re more likely to be content with fruit.

November 30, 2018Research and Innovation

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News Archive

Learn more about USF's journey to Preeminence by viewing Newsroom articles from past years.