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Student plays the guitar in front of an LED wall donated to USF

Gift of more than $500,000 in cutting-edge technology equipment will benefit USF mass communications students, faculty

The University of South Florida today announced a gift from Diamond View Studios and Vū Technologies to the College of Arts and Sciences to support virtual production education and training in the Zimmerman School of Advertising & Mass Communications.

September 15, 2021University News

Student watches an ad as biometrics tool tracks her eye movement and facial expressions

USF researchers use neuromarketing tools to assist Baycare Health System, national public health agencies to assess the impact of COVID-19 messaging

An interdisciplinary team of researchers at the University of South Florida has pooled its expertise and resources in order to help influence the effectiveness of public health messaging related to COVID-19.

March 2, 2021Research and Innovation

USF student Caylee Cottrell reporting from her home

USF students adapt to produce television news broadcasts from home

USF students enrolled in the Florida Focus broadcast news class hoped to spend this fall producing daily news segments in the university’s on-campus studio, but COVID-19 changed those plans. Instead, they’ve been reporting from makeshift mini studios in their homes as they prepare to enter the workforce.

November 6, 2020COVID-19, Research and Innovation

Screen shot of a video conference class with pubilc health students.

Various disciplines incorporating COVID-19 into lesson plans

USF faculty members are finding palpable teaching opportunities to engage students while social distancing. Many have added the coronavirus to their syllabus, using real-life examples and online tools to meet educational requirements.

April 27, 2020COVID-19, University News

Pills spilling out onto table from pill container

Drug Companies Selling More ‘Lifestyle,’ Less ‘Symptom’

A study published in the Annals of Family Medicine finds that the majority of these ads focus on lifestyle improvements made post-medication rather than side-effects and the negative emotions associated with certain health issues.

May 5, 2018Research and Innovation

Two students operate a drone outside.

Drone Storytelling Course Brings Popular Technology into the Classroom

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March 7, 2018Research and Innovation

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The USF Newsroom is dedicated to sharing USF's story beyond Tampa Bay. We are looking for impactful projects that interest a broad audience outside academia. Stories with compelling imagery are preferred. If you have a story to tell, let the USF News team know by filling out the submission form.

News Archive

Learn more about USF's journey to Preeminence by viewing Newsroom articles from past years.