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Telling a community’s story: New media partnership provides USF journalism students field reporting experience
A new collaboration between the University of South Florida Zimmerman School of Advertising & Mass Communications and 83 Degrees Media is giving undergraduate students the chance to tell the stories of a Tampa community while gaining valuable work experience.
December 2, 2021University News
Gift of more than $500,000 in cutting-edge technology equipment will benefit USF mass communications students, faculty
The University of South Florida today announced a gift from Diamond View Studios and Vū Technologies to the College of Arts and Sciences to support virtual production education and training in the Zimmerman School of Advertising & Mass Communications.
September 15, 2021University News
USF researchers use neuromarketing tools to assist Baycare Health System, national public health agencies to assess the impact of COVID-19 messaging
An interdisciplinary team of researchers at the University of South Florida has pooled its expertise and resources in order to help influence the effectiveness of public health messaging related to COVID-19.
March 2, 2021Research and Innovation
USF students adapt to produce television news broadcasts from home
USF students enrolled in the Florida Focus broadcast news class hoped to spend this fall producing daily news segments in the university’s on-campus studio, but COVID-19 changed those plans. Instead, they’ve been reporting from makeshift mini studios in their homes as they prepare to enter the workforce.
November 6, 2020COVID-19, Research and Innovation
Various disciplines incorporating COVID-19 into lesson plans
USF faculty members are finding palpable teaching opportunities to engage students while social distancing. Many have added the coronavirus to their syllabus, using real-life examples and online tools to meet educational requirements.
April 27, 2020COVID-19, University News
Drug Companies Selling More ‘Lifestyle,’ Less ‘Symptom’
A study published in the Annals of Family Medicine finds that the majority of these ads focus on lifestyle improvements made post-medication rather than side-effects and the negative emotions associated with certain health issues.
May 5, 2018Research and Innovation
Drone Storytelling Course Brings Popular Technology into the Classroom
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March 7, 2018Research and Innovation