Marketing

Color Palettes

Primary Palette

The USF Green and Horizon colors are used in our official logos.

USF Green


USF GREEN
PMS: 342C / 342U
CMYK: 93,10, 75, 43
RGB: 0, 103, 71
HEX: 006747

Horizon


HORIZON

PMS: 395C / 395U
CMYK: 15, 0, 100, 0
RGB: 232, 234, 24
HEX: E8EA18


Secondary Palette 

USF Gold


USF GOLD

PMS: 4535C / 4535U
CMYK: 6, 8, 35, 12
RGB: 207, 196, 147
HEX: CFC493

Sand


SAND

PMS: 614C / 614U
CMYK: 7, 4, 19, 0
RGB: 237, 235, 209
HEX: EDEBD1

Seafoam


SEAFOAM

PMS: 7485C / 7485U
CMYK: 9, 0, 18, 0
RGB: 208, 222, 187
HEX: D0DEBB

Apple


APPLE

PMS: 376C / 376U
CMYK: 44, 0, 100, 0
RGB: 156, 203, 59
HEX: 9CCB3B

Ballast Light


BALLAST - LIGHT

PMS: 656C / 656U
CMYK: 5, 4, 3, 0
RGB: 239, 239, 240
HEX: EFEFF0

Ballast Medium


BALLAST - MEDIUM

PMS: 442C / 442U
CMYK: 31, 12, 19, 3
RGB: 172, 182, 182
HEX: ACB6B6

Ballast Dark


BALLAST - DARK

PMS: 5467C / 5467U
CMYK: 70, 52, 50, 24
RGB: 78, 94, 99
HEX: 4E5E63

The PMS, CMYK, RGB and HEX colors are designed to match as closely as possible across various forms of media.

Metallic Foil Stamp

Where appropriate, for formal, elegant printed items, you may use a metallic gold foil stamp, in a color selected to match USF gold displayed above as closely as possible. Foil stamping is a specialty process that can not be recreated with PMS, CMYK or metallic ink. Consult with UCM or your print vendor for more information.