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‘Is this really what college bowl games have become?’: Critics say goofy Pop-Tarts and Duke’s Mayo sponsorships are overshadowing the football - MarketWatch
Ever heard of a mayonnaise-themed bowl game? Or a gridiron celebration of a toaster pastry? These days, the college football postseason is about a lot more than touchdowns and tackles.
December 12, 2025Research and Innovation
Florida Board of Governors confirms Moez Limayem as USF’s next president - USF News
Limayem has served as president of the University of North Florida since 2022 and was the Lynn Pippenger Dean of the Muma College of Business at USF for 10 years. He will start at USF in early 2026.
December 12, 2025Business News
This USF student startup wants to fix hydration with a wearable for your water bottle - TBBJ
SYP's wearable sensors attach to the bottom of reusable water bottles. The student-founded startup is building a hydration-tracking platform that blends its wearable bottle technology with real-time analytics.
December 10, 2025Entrepreneurship
Best places for New Year's Eve - WalletHub
New Year’s Eve is one of the biggest holidays in the U.S. — with millions of Americans traveling for the holiday every year. What factors should people consider when choosing whether and where to travel for New Year's Eve?
December 9, 2025Research and Innovation
USF graduate overcomes brain injury to earn accountancy degree - USF News
After a severe car accident in 2018 left him with a traumatic brain injury and aphasia, doctors doubted Michael Murren would ever live independently. Through relentless physical and mental rehabilitation, he regained his abilities and returned to college, eventually transferring to USF.
December 9, 2025Spotlights
These are the best cities for celebrating New Year's Eve - AOL
Luana Nanu, assistant professor in the School of Hospitality and Sport Management, shares how to travel smart this New Year.
December 9, 2025Research and Innovation
From abandoned to accomplished: Angel Torres overcomes an ‘insane’ childhood to walk at graduation
At 40, Torres will graduate with a master's degree in management — the first in his family to earn a college degree and one of the many firsts for the veteran whose life is marked by abandonment, poverty, abuse, and paralysis.
December 9, 2025Business News
'He had a short life, but he'll have a big legacy' - USF Magazine
A sophomore majoring in entrepreneurship, Connor Lynch died in an e-scooter accident in 2024. His mother, Michelle Lynch, is keeping her son's spirit alive by establishing the Connor Lynch Legacy Scholarship to support entrepreneurial students like Connor.
December 8, 2025Business News, Entrepreneurship
How USF researchers are using AI to detect signs of CEO depression through voice
Co-written by USF accounting assistant professor Mark Cheng, the Journal of Accounting Research article shows how AI can analyze subtle vocal patterns in CEO earnings calls and identify signs of emotional strain.
December 8, 2025Business News, Research and Innovation
Academic perfection: Six Muma students receive the King O'Neal Scholar Award
The award honors graduates who completed their baccalaureate degrees with a perfect 4.0 GPA. This fall's recipients include four accounting majors and two business analytics and information systems majors.
December 8, 2025Business News, Honors and Awards
USF students finish in top 3% at 2025 Bloomberg Global Trading Challenge
The USF Bulls 2025 team finished No. 69 among 2,700 teams representing 400 universities across 50 countries. The challenge gives each team a virtual $1 million portfolio to invest.
December 7, 2025Business News
USF professor recovers from dramatic Wyoming horse fall - My Suncoast
Bhuvanesh Unhelkar, a professor in the School of Information Systems, reunited with the medical staff who treated him after a fall from a horse on a Wyoming mountain that left him with multiple spinal injuries.
December 4, 2025Business News