University of South Florida News

Mix of reviews on a graphic and man hand raised up

Why USF researchers say fake online reviews still fool consumers

The research investigates a key question: Are consumers naturally skeptical of online reviews or do they tend to believe them? The answer stems from what psychologists call a “truth bias.”

June 9, 2025Research and Innovation

Heat map showing Hurricane Idalia path across the Gulf

USF study uncovers how rivers fuel hurricanes, helping improve prediction models

A recent analysis of Hurricane Idalia led by researchers at the USF College of Marine Science demonstrates how an extensive river plume in the Gulf may have influenced the tropical storm’s rapid intensification.

June 11, 2025Research and Innovation

USF students and President Rhea Law at USF Day at the Capitol

Key support for USF included in this year’s state budget

Funding for the University of South Florida’s institutional priorities and support for other important university projects is included in the 2025-26 fiscal year state budget. It will soon be sent to Gov. Ron DeSantis for his review, approval and line-item veto consideration. 

June 16, 2025University News

More USF News 

USF Magazine

USF breaks ground on the on-campus stadium, researchers work to unravel the mysteries of Alzheimer's Disease and a look inside the first residence hall on the USF Sarasota-Manatee campus.

Fall 2024 Issue 

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News Archive

Learn more about USF's journey to Preeminence by viewing Newsroom articles from past years.