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Mike Harting speaks

Brewery founder taps into success at USF talk

The founder of 3 Daughters Brewing gave USF students an insider's look at entrepreneurship, his journey from high-stakes risk to lasting success, and a surprising perspective on failure.

April 1, 2026Business News, Entrepreneurship, Events

Entrepalooza trade show

Young entrepreneurs bring big ideas to USF’s Entrepalooza 2026

Students across Hillsborough County took innovation to the next level at Entrepalooza 2026, turning ideas into real-world business pitches and products.

April 1, 2026Business News, Entrepreneurship, Events, Research and Innovation

build or buy study

Door A: Why now is the right time to BUILD talent - World at Work

New skills and competencies seem to be cropping up every day, and your organization needs to tap into them to remain competitive. Is a “building talent” approach — as opposed to “buying” — sustainable for your business today? A new USF study examines the factors.

March 31, 2026Entrepreneurship, Research and Innovation

hospitality

The algorithm can't say welcome: Why hospitality still needs a human face - Hospitalitynet

Industry research shows 70% of hotels report guests still prefer human interaction for check-in and complex requests, despite AI efficiency gains.

March 30, 2026Research and Innovation

jet tila visits usf

Food Network chef Jet Tila brings humor, humility and hospitality to USF

Known for his Thai-Asian fusion cuisine, the 51-year-old celebrity chef doled out career advice and dropped industry truths during an hour-long fireside chat at the Muma College of Business.

March 30, 2026Business News, Events

people standing in the front of a screen

Hillsborough’s future entrepreneurs bring big ideas to student expo

From health apps to recycling tools, students pitched startup concepts at USF.

March 27, 2026Entrepreneurship

Mateo Racini Serje

How Mateo Racini Serje turned data into opportunity at Goldman Sachs

At Muma, he found more than just coursework; he found an environment designed to mirror the expectations of the professional world.

March 26, 2026Business News, Spotlights

andy and eileen hafer

The Hafers’ commitment to community and connection - USF Foundation

In December, the couple donated $1.75 million to establish the Hafer THRIVE Entrepreneurship Program. The estate gift includes a $1 million endowed fund to provide seed funding, coaching and educational resources for students pursuing innovative business ventures.

March 25, 2026Business News, Entrepreneurship

A student uses the golf game

Golf industry pros tee up career opportunities for USF students

USF students explored careers in the golf and sports business industry during a networking expo that brought recruiters and industry leaders to campus.

March 11, 2026Business News, Entrepreneurship, Events

University of South Florida

USF BOT to add two degree programs, including a bachelor's in fintech - The Crow's Nest

The BOT committee presented the Muma College of Business’s proposal for a bachelor’s degree in fintech, or financial technology, to be implemented this fall. The master’s fintech program was introduced in fall 2025.

March 11, 2026Research and Innovation

food think tank work group

USF Future of Food Think Tank: One year in—growing a movement and converting projects into impact - USF Research

Sowing Strategic Stories is a new pilot project with Tingting Zhang and the Novel Approaches to Agriculture working group. The initiative pairs USF master’s business students with local farms and food system providers.

March 10, 2026Research and Innovation

student section soflo rodeo

Inside SoFlo Rodeo: The student section fueling USF men’s basketball’s American Conference championship season - USF News

Meet the students powering the energy inside the Yuengling Center as the Bulls head to the American Conference Championship as the No. 1 seed.

March 9, 2026Events

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.