Traditional media outlets such as TV, radio, and print remain as viable marketing options because of their potential for mass transmission. However, the tech explosion has benefited companies with more modest budgets. Businesses of all sizes are adopting cost-effective digital marketing applications to reach customers through online platforms. Digital marketing is a booming field and promises of professional rewards beckon. Specialists are in-demand and well compensated for the high-impact skills they bring to the table. Here are some of their assets.
Digital marketers play valuable roles in total business strategy for their ability to reach target audiences. They gain insights by reading market trends, consumer behavior, and other data points. The information leads to informed decisions that determine where and how marketing funding will be directed. The digital marketer’s goal is to provide bottom-line value in every online outreach. When effective, digital marketing efforts raise brand awareness, spark interest, and—ideally—lead to happy, loyal customers.
To locate specialized customer segments, digital marketers leverage technology to devise and operate their online campaigns. By using tools such as search engine optimization (SEO), analytics, and artificial intelligence (AI), marketers can drive traffic and use data to anticipate customer behavior for future success. With evidence in hand, campaign strategies can be fine-tuned to identify trends, tailor messaging, and personalize experiences—each contributing to the objectives of increased engagement and driving conversion.
The presentation of magnetic communication, though, is where digital marketers truly shine. After all, digital marketing requires analytical and creative skills. It’s the kind of creativity that conveys its message by matching striking graphics with inviting copy. As with any advertising endeavor, digital marketers aim to promote products and services in the best possible light. And to stand out in the vast online landscape, creativity is necessary. Creative digital marketers enjoy the challenge of designing digital content that gets attention.
Did you know you can earn university-issued digital marketing certification with USF Corporate Training and Professional Education in only 10 weeks? You’ll learn from leading industry experts and get hands-on, comprehensive training to take your career to new heights as a skilled digital marketer. Successful completion of the program confers additional certifications in Google Ads Search, Google Analytics, and HubSpot Email Marketing. In addition, there are multiple resources for professional guidance available.
Learn more about the USF Corporate Training and Professional Education Digital Marketing Certification course.