In September, I had the opportunity to represent the University of South Florida’s Office of Corporate Training and Professional Education (CTPE) at the International Economic Development Council’s (IEDC) Annual Conference in Detroit, Michigan. This year’s theme, “Igniting the Future: Catalyzing Opportunity, Vitality, and Prosperity,” brought together hundreds of economic development professionals from across the country to exchange best practices, highlight innovative approaches, and discuss strategies for building inclusive, resilient communities.
As the director of Florida’s only Basic Economic Development Course (BEDC), hosted annually by USF CTPE, attending the IEDC conference provides both perspective and purpose. It is a chance to align our state’s initiatives with national conversations, to learn from colleagues across the country, and to share how Florida continues to distinguish itself as a leader in workforce and community development.
Inspiration from Detroit’s Transformation
The conference opened with reflections on Detroit’s remarkable reinvention, described by Host Committee Chair Maureen Donohue Krauss as a “living lab where economic development theory meets reality.” Keynotes from University of Michigan President Domenico Grasso and Chief Judge Gerald Rosen highlighted the power of innovation ecosystems, patient private capital, and the role of bankruptcy as a turning point that catalyzed collaboration and reinvestment. These lessons in resilience and reinvention resonated strongly with attendees committed to shaping the future of their own communities, and reflected the ethos displayed by our Tampa Bay Community in the wake of last year’s unprecedented Hurricane Season.
The chance to hear from communities outside of Florida came through interactive breakout sessions and blended with broader topics explored during the large audience plenaries, which explored timely issues such as the integration of entrepreneurship into economic development, the impact of AI on workforce, infrastructure challenges, and the growing importance of regional collaboration. One clear message echoed throughout: technology, talent, and regional collaboration strategies must work hand in hand to drive prosperity.
Florida’s National Leadership in Talent Attraction
One of the highlights of this year’s conference was the release of Lightcast’s 2025 Talent Attraction Scorecard, which ranked Florida #1 in the nation. The report was delivered by Lightcast’s Head of Growth, Josh Wright, who broke down the annual score card report detailing each state’s ability to attract, retain, and grow a highly skilled workforce. Despite the impacts of last year’s hurricane season, Florida retained it’s status as one of the most attractive places in the country for economic development professionals. The Scorecard ranking highlights Florida’s commitment to building a diverse, competitive economy supported by investments in infrastructure, education, and innovation. For those working in the economic development field, this validates Florida’s momentum as a hub of opportunity and demonstrates why learning from Florida’s leaders at the USF BEDC is invaluable. If you’re a professional pursuing the Certified Economic Developer (CEcD) credential or simply trying to gain a competitive edge, then Florida is where you should start. Participation in this year’s USF BEDC offers a front‑row seat to learn from the leaders shaping these results throughout Florida. In addition to gaining access to nationally ranked best practices and cultivating insights driving change, attendees will create their own peer network of community builders.
Building Skills and Expanding Networks
The IEDC conference reinforced the importance of continuous professional development. At any moment during the week’s event, you could see mentorship and coaching in action. Commitment to community regardless of jurisdiction was evident through witnessing and experiencing firsthand encouraging exchanges between IEDC leaders and the newest members of our organization. Across the event sessions ranging from disaster resilience to entrepreneurial ecosystems, the shared goal of equipping practitioners to meet the future needs of their communities was center stage. For me, it was equally important to connect with fellow BEDC directors and economic development leaders nationwide. These exchanges ensure that USF’s BEDC program continues to meet the expectations set by our industry and backed through the accreditation of the IEDC and the American Planning Association (APA).
Why the USF BEDC Matters Now
Join us this year at the USF BEDC and experience firsthand that this course does more than just fulfill a prerequisite for the CeCD credential. It connects attendees to a broader professional community, positioning them to contribute to Florida’s ongoing success while preparing for national leadership roles in the field. The 2025 USF Basic Economic Development Course will be held November 4–6 at the USF St. Petersburg campus. Hosting the program in St. Petersburg is both symbolic and strategic. In the wake of the 2024 hurricane season, the city exemplifies resilience and reinvestment—principles that are central to the practice of economic development.
For participants, the BEDC offers an intensive three‑day experience covering the fundamentals of economic development, from strategic planning and workforce development to real estate reuse and entrepreneurship. The course is designed to equip both new and experienced professionals with tools they can apply immediately in their communities.
As Florida continues to lead the nation in talent attraction and economic growth, the opportunity to learn from those shaping this success is invaluable. Whether you are seeking to advance your career, expand your impact, or pursue the CeCD credential, the USF BEDC is a powerful first step.
Join Us in November
Registration is now open for the 2025 USF Basic Economic Development Course. Seats are limited, and demand is expected to be high. Secure your place today to learn from industry leaders and join a statewide network of professionals committed to building opportunity, vitality, and prosperity.
Register here:
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By David Hill
Director, Sales & Marketing
Corporate Training and Professional Education