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Rethinking augmented reality for children: USF study finds key design gap
Most augmented reality technology is designed for adults, often overlooking how children naturally think and interact. A University of South Florida study found that children ages 9 to 12 engage with AR more physically and intuitively, highlighting the need for child‑centered design in education.
April 22, 2026Research and Innovation
USF honors 11 faculty members with research and innovation awards
Recipients represent a broad range of disciplines and expertise – spanning air transportation, behavioral therapies, diagnostic technologies and multidisciplinary artistic work.
April 21, 2026Honors and Awards, Research and Innovation
How QR codes can make or break the hospitality experience for older adults
Senior travelers hold considerable spending power in the hospitality industry. USF research shows that difficult QR code interactions can negatively impact satisfaction and repeat business.
April 16, 2026Research and Innovation
USF scientists solve 100 year-old mystery behind rubber that powers modern life
Researchers discovered how carbon black strengthens rubber to support extreme weight – a breakthrough that could lead to safer, longer-lasting materials.
April 16, 2026Research and Innovation
USF-Jabil partnership advances next-generation medical technology
A powerful partnership between the University of South Florida and Jabil is turning student ideas into real-world medical innovations – from classroom concepts to patent-pending technologies with the potential to improve patient care.
April 15, 2026Community Partnerships, Research and Innovation, Student Success
Tracking decades of ecology in Florida’s marine environment
For more than ten years, bold research led by the USF College of Marine Science has improved our understanding of the harmful algae blooms, fisheries health and water quality across Florida.
April 14, 202670th Anniversary, Research and Innovation
Artemis II launch reveals unique seismic activity captured by USF scientists
USF scientists captured their largest dataset during the Artemis II launch, recording powerful seismic and infrasound waves to study how rockets impact the ground and atmosphere.
April 10, 2026Research and Innovation
USF and By Light formalize partnership to advance trusted AI for national security
The agreement establishes a framework for collaboration across the full spectrum of modern conflict and technology – ensuring that emerging AI technologies are not only powerful, but also trustworthy.
April 8, 2026Community Partnerships, Cyber/AI, Research and Innovation
USF engineers develop radio-frequency training tech for U.S. Army under expansive partnership
Thousands of miles from any battlefield, a team of engineers at the University of South Florida is working to prepare soldiers for the increasingly complex electronic environment of modern warfare.
March 30, 2026Community Partnerships, Research and Innovation, Student Success
USF powering Florida research on air taxis
Once imagined only in science fiction, the vision of Advanced Air Mobility is gaining momentum with USF researchers playing a key role on behalf of the Florida Department of Transportation.
March 30, 2026Community Partnerships, Research and Innovation
Five USF faculty named 2025 fellows of American Association for the Advancement of Science
Michael Lynch, Usha Menon, Niketa Patel, Charles Stanish and Jose Zayas-Castro have been recognized for their scientifically and socially distinguished achievements by one of the world's largest general scientific societies and publisher of the Science family of journals.
March 26, 2026Honors and Awards, Research and Innovation
Largest clinical trial using brain training to reduce dementia receives $2.8 million in federal funding
An expansive clinical trial led by USF researchers and aimed at delaying the onset of dementia continues to receive major federal support for addressing a public health crisis.
March 25, 2026Research and Innovation