About USF

A Preeminent Research University located in the heart of Tampa Bay, the University of South Florida is dedicated to empowering students to maximize their potential for lifelong success.

Rocky the Bull

Rocky the Bull got his start as a toy idea for the USF Bookstore in 1965. The first Rocky was drawn as a cartoon rendition for USF Athletics to use in their newsletters.

  • Rocky's image was first trademarked in 1974.
  • He was re-designed in 1986.
  • Today's Rocky was unveiled in 2003.
  • His birthday is celebrated during USF Week with a bash that includes free cake, give-a-ways, music, and more.
  • Rocky won the 2013 Capital One Mascot of the Year Award. He finished the competition with a perfect record, the first-ever mascot to accomplish that feat. 
Statue of the old Rocky at homecoming and the Golden Brahmans artwork

From left, 1970: Rocky at a homecoming activity; 1974 Golden Brahmans artwork.

Rocky and the USF Cheerleaders

1977: Rocky and the USF Cheerleaders.

From the 80s: Rocky sitting across the main entrance sign and Rocky in a basketball uniform.

From left, 1985: Rocky at the Fowler Ave. entrance sign; Rocky in the 80s.

Rocky in the 90s

1997: Rocky's late 90's style.

Rocky in 2007 showing off USF spirit license plate

2007: Rocky shows off a new look and his USF spirit license plate.

Rocky the Bull 2013 Capital One Mascot of the Year and 2016 BDay Bash

From left, 2013: Rocky wins the Capital One Mascot Challenge; 2016: Rocky enjoys his birthday bash during USF Week.

2018 Rocky at the Homecoming game against UCONN

2018: Rocky wears his SoFlo uniform at the Oct. 20, 2018 Homecoming game against UCONN. Photo courtesy of USF Athletics.