About USF


Although the University of South Florida is a young university, students, faculty and alumni have already established strong traditions and celebrations that have become a part of USF culture. Listed below are some of the most popular traditions that have taken root.

USF banners on campus

USF Official Logo and Colors 
While USF's colors have always been green and gold, the university established a new visual identity in 2003 with the launch of a new logo and brand identity. The new logo portrays the university's aspirations toward becoming a nationally prominent Research 1 University. The green and gold color scheme uses a slightly darker green and shifts from yellow to a more golden hue. This classic design style is bold and crisp and more versatile for a variety of needs and uses.

How the Bulls Were Born 
With many different early name suggestions, the “Golden Brahman” was selected as the official mascot of USF in November 1962. Students reasoned that, since Florida was a cattle-raising state like Texas, USF needed a mascot comparable to the Texas Longhorns mascot. In the late 1980s, the mascot evolved into the “Bulls.”

Rocky the Bull lounges on a bench

USF Mascot Rocky the Bull
Rocky's image was first trademarked in 1974 and re-designed in 1986. Today's Rocky was unveiled in 2003. Rocky is a regular at USF athletic games and other campus and community events. 

The Stampeding Herd of Thunder 
USF's Marching Band, the Herd of Thunder (HOT), first took to the field at the football season home opener with a unique entrance to the field that began as a running “stampede” and the tradition has continued ever since.

USF has held a campus Homecoming since 1964. Since 1997, USF Homecomings have been scheduled during football season and are called “SuperBull.” The USF campus comes alive each fall during Homecoming week with traditional student and alumni activities.

The Scoring Celebration 
There is nothing more exciting than to see the USF Bulls football team score! When they do, the USF Cheerleaders acknowledge the feat. One cheerleader does one pushup for every point atop an elevated board held up by the other cheerleaders. The USF Sun Dolls do concurrent kicks - one kick for each point. 

Attendees of Fan Fest pose with the "Go Bulls!" hand symbol

“Go Bulls” Hand Symbol 
First started as a good luck symbol for basketball free-throw shots, the “Go Bulls!” hand symbol is now used as the premier symbol of USF cheering, greetings, and overall identity. 

Green and Gold Guys 
The Green and Gold Guys and their painted bodies first appeared in 2000 as the crazy spirit idea of two freshman students. The Green and Gold guys are now at all home football and basketball games and even make road game appearances. In 2003, a second painted group of students, calling themselves “The Beef Studs,” also took to USF spirit duty.

USF Bulls Market 
A decades-old tradition, the USF Market's original venue was in the mall behind the University Center, which was eventually rebuilt and renamed the Phyllis P. Marshall Center. Today the market is back where it belongs-- in the beautiful MLK Plaza behind the new Marshall Student Center. Every Wednesday during the fall and spring terms, the market fills with students, staff and faculty eager to find a bargain, eat lunch and catch up with friends and colleagues.

Students stand in the Marshall Student Center

USF Week
Established when former Tampa Mayor Pam Iorio declared April 9th to be USF Day in 2010, the one-day celebration has morphed into a week-long celebration known as USF Week. It includes a number of events celebrating USF pride such as the Ultimate Bull Talent Show, Rocky's Birthday Bash, the University Lecture Series, Bullstock and many more. USF Week is a celebration of the institutions' rich history and its community.