Purchasing

Use of Logo

Any external publication (including print and digital advertising, marketing, and campaigns) that uses the university logo must get prior approval from the USF Office of Communications and Marketing (UCM) by emailing usfbrand@usf.edu. Proof of approval should be attached to a requisition or contract request.  

Additionally, UCM should be informed of any purchase of advertising space, marketing consultants and marketing campaigns exceeding $50,000.  Proof of acknowledgement should be attached to a requisition or contract request.  

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Approval from UCM is NOT required when: 

• Purchase is made from a USF Preferred Marketing & Promo Supplier 
• Purchase is made from a USF Preferred Marketing Consultant 
• Purchase contains only the logo of a designated institute/association/etc. housed at USF (i.e. Cyber Florida, SBDC, FCAN etc.).  If you are unsure if your logo can be used without approval, please contact UCM.