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The order in which your senses interact with food has a tremendous impact on how much you like it. That’s the premise of a new study led by the University of South Florida (USF). The findings published in the “Journal of Consumer Psychology” show that food tastes better if you see it before smelling it.
April 14, 2021Research and Innovation
With the support of a five-year, $4.86-million National Institutes of Health grant, Distinguished University/USF Health Professor John Adams, PhD, leads a team of international researchers focused on accelerating the discovery of a vaccine against Plasmodium vivax malaria, a major global health problem.
April 12, 2021USF Health
USF researchers have been awarded a $900,000, four-year grant from the National Science Foundation to use artificial intelligence to fight mosquito-borne diseases. Ryan Carney, assistant professor of integrative biology, and Sriram Chellappan, professor of computer science and engineering, will lead a multi-disciplinary effort to collect data through smartphone apps such as NASA’s GLOBE Observer Mosquito Habitat Mapper.
October 13, 2020Research and Innovation
A new study provides substantial evidence that the first fossil feather ever to be discovered does belong to the iconic Archaeopteryx, a bird-like dinosaur named in Germany on this day in 1861.
September 30, 2020Research and Innovation
USF School of Geosciences Director Mark Rains is among group of leading water scientists who decry a new federal rule removing protection of some vital streams and wetlands.
August 13, 2020Research and Innovation
The Academy of Science, Engineering and Medicine of Florida have selected five University of South Florida professors as new members in recognition of their accomplishments, exceptional research achievements, and high-impact contributions to advancing science, engineering and medicine.
August 5, 2020Research and Innovation
Sensor system pioneered at USF to protect the frail elderly also can ensure employees maintain safe social distance at work in the age of COVID-19.
USF Marine Scientists Conclude 10 Years of Unprecedented Studies on the Impacts of the Deepwater Horizon Oil Spill
Over the last decade, USF researchers developed crucial baseline data in the Gulf of Mexico to better understand the long-term impact of oil pollution caused by Deepwater Horizon.
April 13, 2020Research and Innovation
Forty years of coral reef research is now available to USF students and scientists worldwide. Integrative Biology Professor Emeritus John Ogden, PhD, donated thousands of photos from his research on tropical coastal marine ecosystems along with their accompanying journal publications, maps, data and field diaries.
March 23, 2020University News
Professor of Molecular Medicine, Burt Anderson, demonstrates how bacteria grows on our hands, even when washed. With help from Student Body President Britney Deas, he conducts three experiments that illustrate the importance of taking preventative measures against the spread of coronavirus.
Low-income teenagers were more likely to eat cheese sandwiches during school lunch and be bullied because of it according to a recent study conducted by USF researchers. The study was designed to learn about the ways in which teens face food scarcity and on what changes they would like to see.
March 9, 2020Research and Innovation
As the development of autonomous vehicles (AV) gain steam and continue to disrupt the automobile industry, an associate professor at the University of South Florida believes advanced radar may be key in improving the safety of these driverless cars.
October 22, 2019Research and Innovation