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From trust to doubt: Why fake online reviews still fool consumers
The research investigates a key question: Are consumers naturally skeptical of online reviews or do they tend to believe them? The answer stems from what psychologists call a “truth bias.”
June 10, 2025Research
MediMirror, silicon atomic clock and early stroke detection device awarded BRAG grants for further development
The University of South Florida Foundation and the USF Research Foundation have awarded Foundation Bull Ring Accelerator Grants to three early-stage start-ups affiliated with the Tampa Bay Technology Incubator.
June 9, 2025Innovation
How social media is shifting the spread of hurricane information
It wasn’t long ago that people relied on news broadcasts for hurricane updates. Today, they can easily swipe through social media platforms for the latest information. A USF expert and local influencers weigh in on how that’s reshaping public safety and what you should watch out for this hurricane season.
June 6, 2025Research
USF researcher recording oral histories of those impacted by 2024 hurricane season
The Hurricane Histories project will feature the experiences of those impacted across Tampa Bay, helping preserve their stories of loss, transformation and hope.
June 4, 2025Research
New grant funding from Florida Department of Health fuels transformative research for anti-cancer telemedicine program
A multidisciplinary team has developed a groundbreaking web-based program tailored for adults aged 65 and older who are prescribed oral anti-cancer medications.
May 21, 2025Research
How do Floridians perceive AI in mental health and health care?
During Mental Health Awareness Month, USF and FAU researchers release results from a statewide public opinion survey that measures mental health experiences and attitudes toward the use of artificial intelligence in health care.
May 21, 2025Research
How USF hurricane experts are helping improve evacuation procedures across Tampa Bay
As hurricane season approaches, researchers at the University of South Florida are turning to the public to help government agencies improve emergency communication and evacuation strategies. They want to know how residents heeded warnings ahead of hurricanes Helene and Milton.
May 20, 2025Research
Florida Inventors Hall of Fame unveils 2025 inductees
The Florida Inventors Hall of Fame is proud to announce its 2025 Inductees: ten pioneering inventors whose groundbreaking contributions span disciplines ranging from nanotechnology and regenerative medicine to energy systems and video technologies.
May 19, 2025Honors and Awards
USF is helping bring AI to Pre-K-12 classrooms
To prepare students for an AI-driven world, USF is helping teachers in Tampa Bay and across the country integrate AI into their classrooms.
May 16, 2025Innovation
USF’s Keys Marine Laboratory welcomes 1,050 coral babies to help restore Florida’s reef after bleaching event
Florida’s Coral Reef experienced significant damage during a mass bleaching event in 2023, but recovery efforts led by biologists and volunteers from The Florida Aquarium working with the Keys Marine Lab and partners are underway to restore this vital ecosystem.
May 14, 2025Research
Innovation Match: Become the founder of a USF spinout
USF is actively recruiting founder-operators, CEOs, and entrepreneurial leaders to take the reins on real technologies that have already been vetted internally for commercial potential.
May 12, 2025Innovation
USF Vice President for Research & Innovation Sylvia Wilson Thomas appointed advisory board chair of Florida Inventors Hall of Fame
Dr. Sylvia Wilson Thomas, 2024 Florida Inventors Hall of Fame inductee and Vice President for Research & Innovation at the University of South Florida, has been named the new Advisory Board Chair of the Florida Inventors Hall of Fame.
May 9, 2025Honors and Awards
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