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Too good to be true? USF study reveals leaders who change too fast are viewed as less authentic

According to a study published in the Academy of Management Journal, leaders who jump too fast to change their behaviors are seen as less authentic and even employees who requested the change view their managers who make swift changes as less sincere.

October 7, 2025Research

USF urban planning professor uses 3D scanning to assess hurricane flood risk in Tampa

Youjung Kim, an assistant professor in the School of Public Affairs, is collaborating with the Access 3D Lab to investigate flood risk on Davis Islands and explore solutions to reduce future vulnerability.

September 30, 2025Research

USF is well represented among Tampa Bay Innovation Award winners

Five companies and a nonprofit connected with USF, two Cyber Florida programs, an AI hub developed at USF, and a Tampa General Hospital partnership will be among the 23 recipients of Tampa Bay Inno Awards.

September 29, 2025Honors and Awards, Innovation

Free food, not gym memberships, motivates frontline workers to be at their best, USF study reveals

New research in the Journal of Marketing Research found that wellness programs involving food and social gatherings go a long way in inspiring customer-facing workers to provide better customer service.

September 25, 2025Research

How a USF-invented app Is transforming flood tracking after hurricanes Helene and Milton

One year after hurricanes Helene and Milton brought historic flooding to the Tampa Bay region, the CRIS-HAZARD app has become a critical tool in helping local communities monitor and respond to extreme storms.

September 25, 2025Innovation

USF researcher’s ancient pottery discovery unlocks earliest proof of horses in Bronze Age Sicily

USF Professor Davide Tanasi has new evidence not only that were horses present on the Mediterranean island earlier than previously thought, but that they also played an important role in the diets of early Bronze Age communities.

September 24, 2025Research

Turning ideas into algorithms

As one of USF’s first master’s students studying AI, Charitie Martino wants to fuse computer modeling with how the mind works. She wants to take those hard-to-pin-down concepts in psychology – things like memory, attention, and learning – throw them into models that AI computers can test, and measure to see what happens.

September 17, 2025Student Research

USF biostatisticians lend critical expertise to research community

The Study Design and Data Analysis support group at USF’s College of Public Health supports researchers across the medical and public health spectrum by providing expert guidance in research planning as well as analysis and management of data.

September 16, 2025Research

Association of University Research Parks releases 2025 Economic Impact Report: The Power of North American Research Parks

According to the report, research parks, innovation districts and other communities of innovation across North America collectively empower an impressive return on investment.

September 11, 2025Research

How the high-speed tongues of salamanders and chameleons are helping USF unlock engineering breakthroughs

While studying salamanders and chameleons, USF researchers discovered the animals use the same biological mechanism to fire their tongues at extreme speeds. The research has opened the door to potential innovative engineering applications inspired by nature.

September 9, 2025Research

Tampa biotech startup LifePulse secures $2M NIH grant

LifePulse Bio, a USF spinout, Bull Ring Accelerator Grant (BRAG) awardeee, and Florida High Tech Corridor matching grant recipient, has landed a $2 million NIH grant to test its electric-field technology in pets.

September 8, 2025Innovation

USF scientists build on Deepwater Horizon research with new project targeting pollutants in Tampa Bay and beyond

From barnacles to oysters, USF scientists are uncovering clues about toxins in Tampa Bay. What their findings could mean for coastal waters beyond the state of Florida.

September 5, 2025Research

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